Gaana is a leading online music streaming service used by over 50 million active users across the globe.
As per the recent Mary Meeker report, Gaana is the leading music streaming service in India and has
witnessed a 3X increase in music streaming for the year 2016 - 17.
MoEngage enables mobile apps and websites to deliver 1:1 personalized interaction via push notifications, in-app recommendations, email, web-push, and other retargeting channels. Our platform is hosted on the AWS Cloud and operates at a tremendous scale, processing over 35 billion events and delivering over 15 billion interactions every month. Today marketers in 35+ countries including Fortune 500 brands across U.S., Europe and Asia like Samsung, Deutsche Telekom, Hearst, Vodafone, Travelodge, and Aditya Birla Group use MoEngage to drive conversions and user retention.
Gaana was looking for ways to drive new users towards the premium subscription, raise the active user count and also increase the number of music streams by users on the app.
Using MoEngage’s industry-leading segmentation platform, Smart Triggers, carousel notifications and journeys, Gaana was able to meet the challenges head-on and positively impact their business.
“MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.”
Learn How MoEngage helped Gaana to drive email engagement