Personalization Pulse Check Report 2023: India

  • icon

    Discover how personalization can help your brand grow

  • icon

    Discover what frustrates and delights your customers

  • icon

    Identify channel and frequency preferences of Indian consumers

  • icon

    Understand personalization preferences and expectations of consumers

  • icon

    Learn how to end the silos and embrace data-driven personalization

We surveyed 1000 consumers across India to understand their personalization preferences

A Snapshot of Key Findings from the Report:

  • What frustrates consumers the most?
  • W.r.t. brand communication, what is the level of personalization is being provided to customers?
  • How often do consumers interact with a brand before buying from them?
  • How comfortable are Indian consumers with brands using their personal data?

Lack of timely updates on their purchases seems to be the top aspect that annoys majority of the consumers.

interactive

Frequently Asked Questions

1. What is personalization and what it its role in customer engagement?

Personalization refers to tailoring customer experiences based on individual preferences, behaviors, and characteristics. It involves using data and technology to deliver customized content, products, or services to meet the specific needs and expectations of each customer. Personalization enhances customer engagement by making interactions more relevant, meaningful, and enjoyable, leading to increased customer satisfaction and loyalty.

2. Why is personalization important to consumer brands in India?

3. How can consumer brands in India incorporate data-driven personalization in their engagement strategies?

Here are a couple of factors that can act as stepping stones for Indian consumer brands to implement data-driven personalization in their customer engagement strategy:

1) Unify and leverage customer data collected from both physical and digital interactions to gain a holistic, unified view of customers

2) Implement omnichannel engagement to provide consistent experiences no matter the touchpoint

3) Shift focus towards zero and first-party data to deliver contextual customer experiences that always stick the landing

4) Harness AI to optimize campaigns to achieve higher engagement rates and conversions, making the personalization efforts more effective than ever before