Personalization Report 2023: Southeast Asia
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Discover how personalization can help your brand grow
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Discover what frustrates and delights your customers
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Identify channel and frequency preferences of Southeast Asian consumers
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Understand personalization preferences and expectations of consumers
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Learn how to strike the right balance between personalization and privacy
Some Key Findings From The Personalization Report 2023 Are:
68% of consumers are frustrated with brands that offer generic and inconsistent communication.
Frequently Asked Questions
1. What is personalization and how can it be used in marketing?
Personalization uses customer data, not just name and location but also search history, product preferences, purchase history, customer events, and more to create a more meaningful conversation. When personalization is used in marketing, it is to have a 1:1 conversation with customers, so they feel understood.
2. Why is personalization important to consumer brands in Southeast Asia?
By using personalization effectively, consumer brands in Southeast Asia can drive repeat engagement and loyalty, boost referrals, improve the customer experience, increase conversions, and generate revenue.
3. How can consumer brands in Southeast Asia incorporate personalization into their marketing strategy?
These are the ways in which consumer brands in Southeast Asia can prioritize personalization in their customer engagement strategy:
1) Build a good foundation for your personalization practices with A/B testing campaigns and tweaking the customer properties and location.
2) Start creating rule-based segments, identify cross-channel preferences, provide recommendations based on the product catalog and customer actions.
3) Over time, brands can progress to creating a 360-degree view of customers and use dynamic, real-time segmentation to respond to customers in a contextual and timely manner.
4) As brands advance in their personalization practices, they can rely on AI-driven segmentation, predictive analytics, and one-on-one customer journey mapping. Additionally, brands can personalize app and web experiences to provide a truly individualized experience.
