State of Cross-Channel Marketing for 2024
Insights From 700+ B2C Marketers
Insights From 700+ B2C Marketers
After reading this report, you’ll discover:
  • Top priorities for B2C marketing professionals right now and over the next year
  • The #1 activity for executing a successful Cross-Channel Marketing program
  • The main blind spots that marketers encounter when creating personalized experiences at scale

“I really enjoyed collaborating with MoEngage and hope the cartoons in the report help spark conversations on how we can get better at customer experience. Laughing together at some of what we all grapple with — from data, to AI, to limited budgets, to juggling so many channels — makes it easier to openly talk about where we need to improve.”

Tom Fishburne

Key Report Findings

Top Challenges, Goals, and Best Practices


Of B2C marketers struggle with personalized customer experiences in real-time.


Are prioritizing customer acquisition above all else.


Say "email" is their organization's most effective engagement channel.

1200+ Brands Trust MoEngage For Their Customer Engagement Needs

Deutsche Telekom

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to craft digital experiences for over 1 billion customers every month. MoEngage is named one of the most preferred vendors for multichannel marketing as rated by customers, with high recognition across G2.
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