CX Trends: Leveraging AI to Drive Insights-Led Personalization At Scale

Date: Tuesday, December 07, 2021
Time: 11:00 AM Eastern Standard Time
Duration: 1 hour

Leveraging AI to Drive Insights-Led Personalization At Scale

Personalizing your marketing campaigns for one customer is easy, but how about one hundred customers, or better yet – thousands of customers across multiple marketing channels? Artificial intelligence (AI) as part of your martech stack can help you work smarter, not harder – allowing you to give each and every customer a unique experience.

No matter where you are in your personalization journey, we want to empower you to reimagine your customer experience strategy. In this session, you’ll learn:

  • How to take the guesswork out of your marketing strategies for good
  • How to use data-driven insights to optimize your campaign performance with a 360” customer view
  • A crawl, walk, run approach to personalization to craft meaningful experiences that drive customer value
  • How one brand boosted its sales by 30%, repurchase rate by 27% and return-on-ad-spend by 69% with an insights-led, personalized marketing approach

Meagan White

Head of North America Marketing
MoEngage

Speakers

Meagan White leads the North America marketing and sales development team at MoEngage. She has more than a decade of marketing leadership experience within the martech, customer experience, and content management sectors, managing marketing strategies in various functions including demand generation, digital marketing, product marketing and communications. She holds a master’s degree from Boston University.

Jason Smith

Vice President, Sales (Europe)
MoEngage

Meagan White leads the North America marketing and sales development team at MoEngage. She has more than a decade of marketing leadership experience within the martech, customer experience, and content management sectors, managing marketing strategies in various functions including demand generation, digital marketing, product marketing and communications. She holds a master’s degree from Boston University.