Drive Sustainable Growth with Customer Retention and Loyalty in South Africa

Join Alistair Freeman, CEO at Fresh Tech Africa in conversation with Michael Jon Wissekerke, Product Owner at TymeBank and Marie-Lou Okoko, CEO at JJH Group(Ex Head – Corporate Banking, Access Bank) as they discuss how brands can leverage retention and loyalty strategies to drive engagement during uncertain times. Hear from them as they share insights on what are some steps to acquire and convert them into your loyal customers.

Date  : May 25, 2023

Time: 11 am South Africa time

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Agenda

Retention has been a pertinent theme for a very long-time. However, in today’s scenario, retention has become a “must-have” strategy.

With customer-centricity on their minds and hearts, our speakers will share their learnings and experience around:

  • Strategies to stay ahead of competition in customer engagement
  • Acquiring customers that are loyal to your competitors
  • Retaining customers that are courted by multiple playersS

Our Speakers

Marie-Lou Okoko
Marie-Lou OkokoChief Executive Officer, JJH Group (Pty) Ltd
Marie-Lou Okoko is a South African business leader with over 25 years of experience in financial services like Access Bank, Landbank, Barclays Africa Group Limited and ABSA. She has completed her MBA from the University of the Witwatersrand in South Africa. Her core skills include banking, managing and leading successful sales teams, project management, relationship management, risk management, performance management, coaching and mentoring
Michael Jon Wissekerke
Michael Jon WissekerkeProduct Owner: Growth, Experimentation and Digital Analytics, Tyme Bank
Michael is an Internationally experienced growth product owner and technologist with over 20 years of experience in all things digital, from organic search (SEO) to in app messaging to building growth stacks that deliver ROI. At Tyme Bank he is responsible for scoping and assisting the Head of Product to implement the global product analytics suite to measure user behaviour across the entire stack, as well as, enabling growth experimentation opportunities, across all user touch points.
Alistair Freeman
Alistair Freeman CEO, Fresh Tech Africa
Alistair established and wholly owns Fresh Tech Africa which focuses on the sale, deployment and support of various Digital Customer Engagement softwares including MoEngage and Freshworks. He is passionate about the Digital Transformation Journey that customers are starting to undertake. Whilst concepts like AI and NLP are of interest to him, his focus is on practical solutions to achieve immediate benefits of digitalisation without overthinking it.

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