Data Is Good, Insights Are Better: Event Tracking and User Segment
Compare, analyze, and track campaign performance with behavioral analytics. Learn how different customer segments interact with your app, website, and email to understand their collective personas to engage them better. Go beyond campaign and product analytics with AI-driven capabilities that enable you to tap into insights, such as channel and time preferences or lifestyle affinities. Let your results skyrocket as you optimize customer journeys and predict their future behaviors.
Get actionable insights from MoEngage that make a direct impact on your Growth metrics
To help marketers and product owners go beyond and understand customer behavior, and interests and engage better with them using MoEngage segmentation.
In this webinar, we will answer how marketers can leverage MoEngage’s data ingestion and segmentation to understand their customers. Join the webinar and discover actionable insights on:
- Customer Behaviour tracking using MoEngage.
- How to track user actions via MoEngage SDK.
- How to send user actions using MoEngage API.
- Unique User Profile
- Sample use cases for how to track events on MoEngage.
- Segmentation via MoEngage.
- What are the user property and user behavior?
- How to create a segment using user actions.
- User affinity.
- RFM Segment
- What is the RFM segment and how do we compute the RFM score?
- How to set up a campaign via RFM segment.
- Impact of the feature.
Moderator
