OYO Rooms is a hospitality unicorn that is valued over $1 billion. It has 1800 hotel properties located across 500 cities. OYO is known for its technology-driven process that has a heavy emphasis on user experience and engagement. Its USP is that it allows users to book hotel rooms in 3 taps or less than 5 seconds.
MoEngage enables mobile apps and websites to deliver 1:1 personalized interaction via push notifications, in-app recommendations, email, web-push, and other retargeting channels. Our platform is hosted on the AWS Cloud and operates at a tremendous scale, processing over 35 billion events and delivering over 15 billion interactions every month. Today marketers in 35+ countries including Fortune 500 brands across U.S., Europe and Asia like Samsung, Deutsche Telekom, Hearst, Vodafone, Travelodge, and Aditya Birla Group use MoEngage to drive conversions and user retention.
OYO’s customers interact through multiple channels including web, email, and mobile app. Ensuring uniform and seamless user engagement across all channels proved to be difficult when OYO started scaling on a global level.
As an omnichannel campaign management tool, MoEngage enabled OYO to deliver seamless omnichannel user engagement. It helped send personalized hotel recommendations and offers that increased CTR by 8x.
“MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team who work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.”
Learn how MoEngage helped OYO drive user engagement.