Communicate to an Audience of One
AI-driven segmentation engine, that automatically splits your customers into micro-groups based on their behavior. Now you can delight every customer with highly personalized offers, recommendations, alerts, and updates.
Precision targeting at every step
Group customers by acquisition channels, demographics, location, and other attributes. Design onboarding paths for each group and activate your customers quickly, with highly relevant and contextual messages.
Leverage predictive algorithms that analyzes customer behavior and groups them into buckets such as “Loyal”, “Churn Risk”, “Potential loyalists”, “Needs attention”, and more. Quickly identify churn risk customers and retain them.
Design omni-channel campaigns to grow your customers and move them from “Churn risk” towards “Loyal”. Measure campaign impact and understand how many loyal customers have been earned.
What top brands say about MoEngage
repeat purchases using gamification
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
Segment customers to a micro level
- Predictive Segments
- Custom Segments
- Affinity Segments
- Prediction Segments
Straight from the editor’s desk
Here are some actionable resources on Segment that we've curated for you
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