The licence is on the books. The specialists, the add-ons, the Super Message overages - most of those are too. What isn't? The Marketing Cloud Next migration that every SFMC customer will eventually have to fund. The AI access that requires a separate licence on top of a rebuild you haven't started. The compounding cost of a marketing team that's running a platform instead of running campaigns. This brief puts the full cost stack in one place, with sourced figures, and shows you what enterprise brands at your scale are getting from their marketing investment instead.
