In this live deep dive, our experts walk through how embedded AI removes the most time-consuming parts of campaign execution, from finding insights to building segments, writing content, and activating experiences.
Rishabh demonstrates how marketers can simply type prompts in natural language, such as segmenting customers who haven't made purchases in 60 days and haven't opened the app recently. Merlin automatically converts these requests into actionable segments by understanding the platform's data taxonomy
Rishabh demonstrates an AI-powered copilot tool that predicts user behavior and intent across different scenarios. The system can forecast which users are likely to go dormant, convert, or respond to push notifications in the coming weeks.
Rishabh shows how AI-powered journeys can automatically optimize communication delivery by selecting the best channel and timing for each user based on their previous engagement data.
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