[Ebook] 6 web marketing challenges solved with web push notifications

Today, we see a unique blend of user behavior across devices
and platforms, making it challenging for marketers to engage
and retain users. This comprehensive guide will provide you
with some of the unique web marketing challenges faced by web
marketers and how they can be resolved with the power of web
push notifications.

In this guide you will learn:

  • Some challenges faced by web marketing professionals.
  • How web push notifications are effective in overcoming
    these challenges.

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About MoEngage Web Marketing Suite

MoEngage web push enables web marketers to engage their users
with contextual, personalized messaging that is real-time and
triggered based on user behavior. It also integrates seamlessly
with other marketing channels like app push, in-app messages and
email to create a truly cross-channel engagement strategy

 

"We use MoEngage to build user profiles across mobile apps & web. We deploy life-cycle engagement campaigns across channels to on-board, activate, reduce abandonment, and even gather feedback from un-installed users. We have witnessed close to 5% increase in conversion rates, up to 35% email open rates."

Subramanya Sharma
Chief Marketing Officer,
Cleartrip

"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"

Tarun Babbar
Growth Marketing
Snapdeal

"MoEngage is just perfect! Be it the ease of use or segmentation to the lowest level possible. It’s a powerful tool for us, and we use it for all our mobile engagement needs."

ASHWIN CASMIR
Marketing Manager
Taxiforsure

"Users do not differentiate between channels and as a brand it is up to us to deliver a seamless messaging experience, wherever our users are. Using MoEngage’s advanced user analytics and engagement platforms (push, in-app & web push), we have been able to deliver on the promise of a truly cross-channel experience to our users thereby impacting our business positively."

Yanly Riky
Head of Online Marketing Campaign,
Berrybenka

"Imbibing personalization and context in emails helped us deliver an unmatched email experience to customers resulting in open rates of up to 34%. MoEngage emails also helped engage 17% of our inactive users on the app."

Edul Patel
Product Manager,
Helpchat

"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

Marc Mallolas
Head of Marketing &
Business Intelligence,
Ayopop

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