According to our Machine Learning algorithm, the following parameters impact delivery rates of the Push Notifications sent by your brand to your users
Push Notification is a marketing channel that has gained massive popularity over more conventional channels like SMS and email in recent years. A Push Notification can be delivered only if the mobile app is installed in a user's device. It works on a permission-based marketing model. Push Notifications can contain rich media content and also can be personalized to drive the desired action from the user.
A Rich Media Push Notification is a push message which contains a rich media like an image or a video. Rich Media Push Notifications are a great way to grab your user's attention and cut through the chaos on your user's mobile screen.
Some of the reasons why Push Notifications do not get delivered are: User opt-outs, OEM suppression, and connectivity issues between the device and the Google Cloud Messaging (GCM)/Firbase Cloud Messaging (FCM) platform.
We studied 750 Push Notification campaigns on Android OS devices and considered over 70 million android users from India. We picked apps from Edtech, E-commerce, Finance, and Travel & Hospitality industries for this study.
To test the impact of the different factors that impact Push Notification delivery, we studied various traits of mobile users. We then leveraged multiple machine learning (ML) techniques like Logistic Regression, SVM, RFM, and XGboost to train and calculate the accuracy of different prediction models based on these user traits.
Using this model, we successfully predicted delivery rates with an accuracy score of 80%, a precision score of 81% and a recall score of 90%. These are the best results observed among all studies conducted so far by various organizations over the globe!
MoEngage is an intelligent customer engagement platform built for the user-obsessed marketer. With AI-powered customer journey orchestration, personalization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across mobile, email, web, SMS and messaging channels. Fortune 500 brands and Enterprises across 35+ countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers.
MoEngage was the first to build Push Amplification technology, which has since then been widely adopted by most mobile automation platforms globally. Push Amp Plus is a newer, more efficient technology to improve Push Notification delivery rates and remains unique to MoEngage till date. Write to us at [email protected] to know more!