Mobile market share worldwide is fragmented, with the West preferring Apple OS and the East choosing Android more. Understand your users and build your product accordingly.
Product-led growth is about teams collaborating seamlessly, and the best ways to eliminate friction are to define outcome metrics jointly owned by all stakeholders.
Metrics measured by one company may not indicate success in another. Make sure you understand what you're working towards and measure the right metrics for you.
Chart out targeted and smooth onboarding journeys so your users have happy interactions with your product, right from the start.
Avoid the pitfall of vanity metrics, which make your business look good but don't communicate the reality of your engagement levels.
Good customer experiences at every stage of the lifecycle will help you acquire new users and retain them for the long haul.
Product-led growth allows businesses to use the product as the primary driver for acquisition, conversion, and retention. It allows you to sustain and enhance the growth rate by delivering exceptional customer experiences.
Some of the topics covered are, ‘how to script a product vision, strategy, and roadmap’, ‘delivering growth in a competitive market’, ‘identifying hotspots for internal collaboration,’ ‘decoding product-led growth for enterprise’, and more.
A good product can take a business from one to a million MAUs instantly. It is important to understand what drives a user to use your product, how they use it, why they churn or stay—and use this information to grow your business.
The ‘Product-led Growth for Consumer Brands’ eBook is relevant for all geographies, whether you’re in the US, UK, India, SEA, or anywhere else!
A product-led growth strategy allows businesses of all sizes to leverage the product as the primary driver for acquisitions, conversions, engagement, and retention.
A product-led growth company is one that uses the product as the primary driver for all growth activities.
To be product-led means to put the product at the center of all your growth activities, using it to drive acquisition, conversion, and retention.