How Canva leverages Product-Led Growth to Drive Organic Branding

Marketing Strategies

Hosted by Rajarshi Choudhuri

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How Product-led Growth Drives Canva's Free to Paid Conversion Strategies

Aug 18, 2021

Discover how product-led approach drives Canva’s extraordinary organic growth along with its free to paid conversion strategy.
If you want to check the winning product-led growth strategies from top consumer brands like Swiggy, Decathlon, Samsung and more, check out our recent ebook here

Key highlights from the episode

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Narrator and Guests

Anshul Patel

Product Growth Lead,

Canva
Rajarshi Choudhuri

Senior Content Marketing Manager,

MoEngage

Anshul currently leads Product Growth for presentations and video at Canva, where he manages full-lifecycle of growth, from product strategy to implementation and impact. Prior to working at Canva, Anshul served as Head of Growth at BrowserStack leading product, strategy and monetization initiatives to drive business growth.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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