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THE AGE OF THE INDIVIDUAL

Join leaders from category-defining brands, including Expedia, The Weather Company, and Inspire Brands, to explore how marketing is moving from segments and prebuilt journeys to individual decisioning, with humans setting the strategy and agents adapting to every individual.
Invite-Only | Customer Stories | Real Use Cases The Ritz-Carlton, October 13, 4 – 8 PM

Request Your Invite
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MERLIN AI BUILDATHON
Bring a Use Case. Leave With a Working Agent.

A hands-on session where marketers turn a real use case into a working agent with Merlin AI, before the main event.

What to Expect
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MEET THE SPEAKERS

Meet the Marketing Leaders Behind the
Boldest Agentic Marketing Bets

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Hope Barrett

Sr Director, Marketing Media & Technology at The Weather Company

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Ankur Kothari

MarTech AI Strategy & Engineering Leader, GEICO

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Angela Vega

Director CRM Product, Expedia

Agenda

Sessions on agentic decisioning, customer engagement, and the growth stories behind them.
OCTOBER 13, 2O26 | The Ritz-Carlton, Atlanta

Merlin AI Buildathon

11:00 AM – 3:00 PM

Bring a Use Case. Leave With a Working Agent.

A hands-on session for marketers ready to build, not just talk about AI agents. See Merlin AI Custom Agents in action, then bring a real use case from your engagement stack and build your own with guidance from a MoEngage expert. You’ll map the workflow, test your agent, refine it, and learn from what others in the room are building.

Built for: Hands-on marketers across CRM, lifecycle, growth, and product marketing.

Bring: Your laptop and one real use case from your engagement workflow.

Leave with: A working Custom Agent built around your use case. Coffee, light bites, and lunch are included.

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Sagar Gore

AVP Solutions Consulting, MoEngage

The Agentic Marketing Tour

4:00 – 4:30 PM

Arrival & Welcome Drinks

4:30-4:45 PM

Welcome Address

The Agentic Marketing Tour: The Age of the Individual

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Dylan Catmur

Account Executive, MoEngage

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Zach Dorner

Lead - Solutions Consulting, Aampe

4:50-5:10 PM

Customer Spotlight: The Weather Company

First Forecast: The Weather Company's Early Steps Into Agentic Marketing (Fireside Chat)

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Hope Barrett

Sr. Director, Marketing Media and Technology, The Weather Company

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Neal Klumb

Senior Customer Success Manager, MoEngage

5:15-5:35 PM

Presentation

Using Aampe's Agentic AI Capabilities for Smart Decisioning

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Zach Dorner

Lead - Solutions Consulting, Aampe

5:40-6:00 PM

Panel Discussion

Details coming soon

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Angela Vega

Director - CRM Product, Expedia

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Ankur Kothari

MarTech AI Strategy & Engineering Leader, GEICO

6:00 – 8:00 PM

Networking, Cocktails, and Dinner

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Why Attend?

Marketing was built to scale through segments, rules, and prebuilt journeys. But no two customers behave the same.
Agentic AI introduces a different model: humans set the strategy and guardrails, while a dedicated agent
for every customer learns, adapts, and decides what comes next.
Atlanta is where the leaders putting that model into practice come to compare notes.

Learn

Hear how marketing leaders are putting agentic AI into production: what agents decide, what stays human, how they get started, and what they’ve learned along the way.

Connect

Join an invite-only group of senior marketing, CRM, and growth leaders for candid conversations with peers navigating the shift from segments to individual decisioning.

Experience

Join us at The Ritz-Carlton, Atlanta for an evening of great food, drinks, and conversation. Step away from the usual conference setting and connect with peers shaping where marketing goes next.

Request Your Invite