Cookie Policy

1. Introduction

The Cookie policy explains how MoEngage uses cookies and similar technologies during our business, through our website It explains what these technologies are, and why we use them, as well as your rights to control our use of them. In this cookie policy, unless the context otherwise requires, “We” or “Our” or “Website” means MoEngage Inc.

You can at any time change or withdraw your consent from the Cookie Declaration on our website. Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

2. What are Cookies?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

Cookies set up by the website, are called first party cookies, and cookies set by other domain(s) other than the website(s) you are visiting are termed as third-party cookies.
For more details on the cookies we use and other related information, refer to this cookie policy.

Consent for Marketing Cookies on our websites

‍If you are a website visitor from the European Union (EU), United Kingdom (UK) or United States (US) you may see a “cookie banner” on our website and dashboards. When you consent in this manner, we and our advertising partners may set advertising cookies on the website you are visiting and on our other websites and services, which we use to show you advertisements about our various platforms. We’ll display the banner to you periodically, just in case you change your mind to change the preferences.

3. Types of Cookies used by MoEngage

This Policy applies to MoEngage employees, contractors, vendors, interns and customers who may receive personal information, have access to personal information collected or processed, or who provide information to MoEngage.

1. Strictly Necessary Cookies

Strictly Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

2. Functional Cookies

Functional Cookies enable us to analyze the use of the website in order to measure and improve performance. Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

3. Analytics Cookies

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

4. Performance Cookies

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

5. Advertisement Cookies

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

6. Uncategorized Cookies

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

7. Other tracking technologies

When you use third-party web-based software or websites, mobile apps, the technology may involve certain built-in tracking technologies. This can include:

Tracking Pixels – MoEngage Corporate Website uses Google, LinkedIn and Facebook Pixel Tags which we may include as an image in our communications with you. This may allow us to understand when you read electronic communications we send you, deliver more accurate and relevant content, and improve our communications to you. When using this technology, we may receive aggregated or anonymized information. In certain cases, we may collect Personal Information from you, for example:

  • location data (such as city, region and where you opened your email);
  • your IP address;
  • browser and device information: for example, your mobile or desktop operating system (OS), type of email software, device, and user agent; or
  • the date and time you open our electronic communications.

Other trackers that allow functionalities, such as remote interactions with you via chatbots, instant messages and other online features on our websites or in third-party software we use.

4. Cookie List

5. What does Cookie Consent mean?

MoEngage`s Corporate Website implements Website Cookie Consent. Consent shall be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject’s agreement to the processing of personal data relating to him or her.

MoEngage`s Consent shall cover all processing activities carried out for the same purpose or purposes. When the processing has multiple purposes, consent should be given for all of them.

If the data subject’s consent is to be given following a request by electronic means, the request must be clear, concise and not unnecessarily disruptive to the use of the service for which it is provided.

The data subject shall have the right to withdraw his or her consent at any time, it shall be as easy to withdraw as to give consent.

6. How can I control Cookie Preferences?

You can manage your cookies preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the browser popup according to your preferences.

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies.

7. Cookies exempt from MoEngage’s Consent Requirement

In cases where non-compliance is identified, the Data Privacy officer shall review the reasons for such non-compliance along with a plan for remediation and report them to the Privacy team. The only allowable exception is when the use of the cookies is “strictly necessary” for the operation of the site.

‘Strictly Necessary Cookies’ are exempt from MoEngage’s Consent requirement.

8. Exercising your right

Cookie data captured by MoEngage is solely for the purpose to improve efficiency and performance of MoEngage’s website. No cookie related data is shared or sold with any third party by MoEngage. In case of any queries, you can reach out on [email protected]

9. How long will cookies remain on my device?

The period of time cookies will stay on your device will depend on whether it is a “persistent” or “session” cookie. A persistent cookie will be stored by a web browser and will remain valid until its set expiration date, unless deleted by you before the expiration date. A session cookie, on the other hand, will expire at the end of your web session, when the web browser is closed. Please refer to the cookie list for the specific timestamp of each cookie.

10. Changes to this Cookie Notice

We may modify or amend this Cookie Notice from time to time at our discretion. When we make changes to this notice, we will amend the revision date at the top of this page, and such modified or amended Cookie Notice shall be effective as to you and your information as of that revision date.

We encourage you to periodically review this Cookie Notice to be informed about how we are using cookies.