Economic Impact Whitepaper

Achieving Economic Impact with MoEngage®

To show the true value of the MoEngage platform on Customer Engagement – we performed an extensive analysis of campaign, engagement and conversion data on 18 customers of 6+ months who have trusted in MoEngage.

What we found in our analysis is that MoEngage customers witness a staggering 885% aggregated ROI.

Learn more about the 4 Core Areas of the Customer Engagement lifecycle and how they can impact your ROI in our 2023 report.

Increase Your ROI
Want to learn more about how MoEngage helped its customers grow?

MoEngage ROI & Economic Impact Overview

MoEngage customers average an 885% ROI using MoEngage over previous tools and methods for messaging and Customer Engagement in these key areas:

Summary of MoEngage Benefits.
Interactions Increased By
310%
Improved Conversion Rate
218%
Customer Retention
88%
Accelerated Growth
416%
Group 3
HIGHER CUSTOMER ENGAGEMENT
MoEngage customers averaged a 310% improvement in Customer Engagement
1
Group
IMPROVED CONVERSION RATES
MoEngage customers averaged Improved Conversion Rates of 218%
2
3-editable copy 2
HIGHER CUSTOMER RETENTION
MoEngage customers averaged an 88% Increase in Customer-Retained Revenu
3
4-editable copy
ACCELERATED GROWTH
MoEngage customers averaged a 416% Increase in Revenue
4
Interactions Increased By
310%
Improved Conversion Rate
218%
Customer Retention
88%
Accelerated Growth
416%

Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community

Brendan Varan VP

VP, Content Strategy

Audiomack

MoEngage Differentiators

MoEngage’s unique capabilities to enable AI-powered 1-to-1 Еngagement include the following advantages:

AI-driven Insights

Take guessing out of your marketing strategy and leverage AI-driven insights to identify the right engagement campaigns for your customers

Personalization

Exceed customer expectations by custom tailoring product & content recommendations

Open & Enterprise- ready Platform

Rely on our enterprise-grade, mobile-first and simple to deploy platform that scales as your business grows, easily integrating with your existing tech stack

Оmnichannel Experiences

Deliver meaningful experiences across 12+ channels including mobile, email, web, and SMS through a unified platform, with AI-driven optimization

Customer Success & Community

Partner with a customer-obsessed team to shorten your time to value and learn best practices with the #GROWTH community

71%
Of consumers expected brands to deliver personalized engagement
76%
Of consumers became significantly frustrated with brands that do not deliver personalized communications

*According to a 2021 McKinsey consumer study

Read The Economic Calculator

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