Franki Drives 225% Uplift in Conversions with Predictions for Video-powered Culinary Experiences
Franki is an all-in-one solution that connects businesses with their local communities. It offers user-generated video experiences that create deeper connections between businesses and customers while simultaneously rewarding creators for sharing their experiences with followers.
To learn more, visit befranki.com.
MoEngage brought us clarity on all of our install and engagement numbers, letting us effectively drive OKRs. Along with the accuracy of their reporting, their amazing team is available to assist in any strategic and technical problems we run into.
With MoEngage, Franki drove engagement with automation and personalization. From crafting standalone campaigns targeting customers based on specific segmentation metrics to creating elaborate customer journeys, automation and personalization helped them drive customer engagement. As a result, Average Session Duration increased from 1 min 25 sec to 7 min 8 seconds over the last 9 months, an increase of 524% overall.
Using MoEngage’s Engage and Predict features, Franki was able to target customers who were likely to drop off with personalized notifications, reducing churn. This helped them boost retention rates from 1% to 13% over the last 9 months (an overall period increase of 1,200%), while keeping their Average CTR at 6-7%.
Franki could also easily analyze its campaign results and define the next best action that drove optimal customer engagement and experience. Using Predictions for Flows allowed them to optimize campaigns, and drive conversions of up to 13% compared to the average of 4-5%, an overall increase of 225%.
Franki was able to drive up customer engagement through automation and personalization.
Overall, the brand was able to achieve the following in just 9 months:
- 12% increase in retention, while maintaining the average CTR at 6-7%
- 524% increase in average session duration
- 225% uplift in conversions for prediction-based video posted flows
