LIVE: The Risks Marketers
Can't Afford to Ignore
Speed and scale come with new risks. From data quality and privacy to brand trust and over-automation, the line between AI-powered efficiency and quiet vulnerability is thinner than most teams realize. Join contributors from the Risks issue of Customer Engagement Magazine: Human or AI?, as they examine how brands can embrace AI while protecting customer trust and long-term brand value.
Thursday, December 10, 2026 | 10 AM PT/1 PM ET
Editor
CMO
Global Head of Industry Solutions for Marketers
The risks of AI in marketing rarely announce themselves. They compound quietly: in data that looks clean but isn't, in models optimizing for the wrong thing, in brand experiences that feel almost right but miss in ways customers can't ignore. The teams navigating this well are not slowing down on AI. They are being deliberate about where automation needs a human in the loop.
How data quality, privacy, and governance failures quietly compound over time, and why they are harder to catch once AI is in the loop
Why brand sameness is one of the most underrated consequences of unconstrained automation, and what it costs brands that don't notice it soon enough
What meaningful human oversight actually looks like inside a fast-moving marketing organization, and how to build it without slowing everything down
A quarterly printed and digital magazine for B2C marketing leaders, featuring insights from practitioners at brands like Amazon Music, Calm, FanDuel, T-mobile, Pennymac, and SoundCloud. Subscribers receive all three issues automatically as each one launches.
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Curated by practitioners
