LIVE: The Data Decisions
Defining Customer Engagement
Customer data has never been more powerful, or more complicated to act on. Join Gary Kamikawa, Bryce Macher, and Nick Albertini, contributors from the Data issue of Customer Engagement Magazine: Human or AI?, as they unpack what it really takes to turn fragmented signals into meaningful customer experiences.
Wednesday, July 22, 2026 | 10 AM PT/1 PM ET
VP, AI Engineering
Head of Marketing & Growth Tech
Global Field CTO
Most teams assume their data problems will sort themselves out once they adopt better tools. They rarely do. The real challenge is knowing which signals to trust, which to question, and how to build the kind of data foundation that makes AI decisioning actually work.
Why most AI failures trace back to the data layer, not the model, and what it actually takes to build a foundation worth trusting
How to tell the difference between a signal worth acting on and noise worth ignoring, and why that distinction is harder than it looks
Where human judgment still has to make the call, even when the data looks clean and the model sounds confident
A quarterly printed and digital magazine for B2C marketing leaders, featuring insights from practitioners at brands like Amazon Music, Calm, FanDuel, T-mobile, Pennymac, and SoundCloud. Subscribers receive all three issues automatically as each one launches.
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30-page print edition
3 issues, 1 subscription
Curated by practitioners
