Agentic Marketing Tour - Atlanta

A Glimpse Into Our Atlanta Event

On-Demand

Watch Session Recordings from The Agentic Marketing Tour in Atlanta

The Weather Company’s Early Bet on Agentic AI for Customer Engagement

With Hope Barrett, Sr. Director, Marketing Media and Technology, The Weather Company

14:14

Using Calculated Autonomy for AI Agents

With Angela Vega (Expedia), Ankur Kothari (GEICO), and Alesia Miller (Honeywell Technologies)

29:49

MEET THE SPEAKERS

Meet the Marketing Leaders Behind the
Boldest Agentic Marketing Bets

Hope Barrett

Sr Director, Marketing Media & Technology at The Weather Company

Ankur Kothari

MarTech AI Strategy & Engineering Leader, GEICO

Angela Vega

Director CRM Product, Expedia

Alesia Miller

Senior Global Marketing Leader, Honeywell

Agenda

Sessions on agentic decisioning, customer engagement, and the growth stories behind them.
OCTOBER 13, 2O26 | The Ritz-Carlton, Atlanta

Merlin AI Buildathon

12:00 PM – 3:00 PM

Bring a Use Case. Leave With a Working Agent.

A hands-on session for marketers ready to build, not just talk about AI agents. See Merlin AI Custom Agents in action, then bring a real use case from your engagement stack and build your own with guidance from a MoEngage expert. You’ll map the workflow, test your agent, refine it, and learn from what others in the room are building.

Built for: Hands-on marketers across CRM, lifecycle, growth, and product marketing.

Bring: Your laptop and one real use case from your engagement workflow.

Leave with: A working Custom Agent built around your use case. Coffee, light bites, and lunch are included.

Sagar Gore

AVP Solutions Consulting, MoEngage

12:00 PM – 3:00 PM

Bring a Use Case. Leave With a Working Agent.

A hands-on session for marketers ready to build, not just talk about AI agents. See Merlin AI Custom Agents in action, then bring a real use case from your engagement stack and build your own with guidance from a MoEngage expert. You’ll map the workflow, test your agent, refine it, and learn from what others in the room are building.

Built for: Hands-on marketers across CRM, lifecycle, growth, and product marketing.

Bring: Your laptop and one real use case from your engagement workflow.

Leave with: A working Custom Agent built around your use case. Coffee, light bites, and lunch are included.

Sagar Gore

AVP Solutions Consulting, MoEngage

The Agentic Marketing Tour

4:00 – 4:30 PM

Arrival & Welcome Drinks

4:30-4:45 PM

Welcome Address

The Agentic Marketing Tour: The Age of the Individual

Dylan Catmur

Account Executive, MoEngage

Zach Dorner

Lead - Solutions Consulting, Aampe

4:50-5:10 PM

Customer Spotlight: The Weather Company

First Forecast: The Weather Company's Early Steps Into Agentic Marketing (Fireside Chat)