THE AGE OF THE INDIVIDUAL
Join leaders from category-defining brands, including USAA, DISH Network, and Patagonia, to explore how marketing is moving from segments and prebuilt journeys to individual decisioning, with humans setting the strategy and agents adapting to every individual.
Invite-Only | Customer Stories | Real Use Cases
Arc Beverly, October 8, 4 – 8 PM
In partnership with
Current and Past Participating Brands
Request Your Invite
MEET THE SPEAKERS
Meet the Marketing Leaders Behind the
Boldest Agentic Marketing Bets
Angela Rueda
AVP Marketing (Creative, Channels and Martech), USAA Bank
Al Shanmugam
Head of Product, Sling and Dish Network
Angela D. Clark
Ex VP Digital, Patagonia
Gary Kamikawa
Head of Marketing & Growth Technology, Amazon Music
Stacey Hundson
AVP, Marketing Technology, Pennymac
Agenda
Sessions on agentic decisioning, customer engagement, and the growth stories behind them.
Arc Beverly
9800 Wilshire Blvd, Beverly Hills, CA 90212
October'26
Thursday
4:00-4:30 PM
Arrival & Welcome Drinks
4:30-5:00 PM
Keynote
Ravi Dodda
Co-founder and CEO, MoEngage
5:00-5:25 PM
Customer Spotlight
5:25-5:50 PM
Panel
6:00-8:00 PM
Networking, Cocktails and Dinner
Why Attend?
Marketing was built to scale through segments, rules, and prebuilt journeys. But no two customers behave the same.
Agentic AI introduces a different model: humans set the strategy and guardrails, while a dedicated agent
for every customer learns, adapts, and decides what comes next.
Los Angeles is where the leaders putting that model into practice come to compare notes.
Learn
Hear how marketing leaders are putting agentic AI into production: what agents decide, what stays human, how they get started, and what they’ve learned along the way.
Connect
Join an invite-only group of senior marketing, CRM, and growth leaders for candid conversations with peers navigating the shift from segments to individual decisioning.
Experience
Join us at Arc Beverly for an evening of great food, drinks, and conversation. Step away from the usual conference setting and connect with peers over where marketing goes next.
A Glimpse into Our Past Events
