Streams

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Use Cases for MoEngage Streams

• Enrich the central data warehouse with MoEngage events such as Notification Clicked Android, Email Clicked, SMS Clicked, and so on.
• Forward the Conversion Events, such as Purchase, Song Played, Bill Payment Done, and so on, from MoEngage to the external Analytics tool.
• Feed campaign interaction events from MoEngage to your recommendation system.
• Export the notification interaction data from MoEngage to your machine learning system for optimizing the performance of your algorithms.
• Send all user events present in MoEngage to an external data lake.

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Enable Streams for Your Account

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Set Up Streams for Exporting Data to Your API Endpoint

1. API endpoint to send the data. It can be something like https://api.example.com/events.
2. List of events that need to be sent to this API endpoint. A list of campaign events available for export is mentioned in the next section.
3. List of user attributes and device attributes that need to be sent to the API endpoint with each event.
4. If you need all campaign interaction events, we will export such events as mentioned in the next section.

Hey!

Please enable Streams for my Workspace.

Workspace Region: DC-01/DC-02/DC-03/DC-04
Workspace Name: MyWorkspace
Workspace ID: <my-workspace-id>

API Endpoint: [https://www.example.com/api?url_param1=vaue1](https://www.example.com/api?url_param1=vaue1)

Headers:
header1: value1
header2: value2

Authentication:
Method: No auth/Basic Auth
[Only for basic auth] Basic Auth username: "Username"
[Only for basic auth] Basic Auth password: "Password"

Events to export: All/List of events
[Optional] List of events: List of events to export

User properties to export: All/List of user properties
[Optional] List of user properties: List of user properties to export

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Set Up Streams for Exporting Data to Partners

• Mixpanel
• Amplitude
• Segment
• mParticle
• Rudderstack

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Campaign Interaction Events

• With the events above, the following event attributes will be exported by default: campaign_id, campaign_name, campaign_type, campaign_channel.
• The following event attributes are not supported for export in streams currently: email_subject, email_click_url, inapp_widget_clicked, onsite_message_url_clicked.

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Authentication Methods

• No auth
• Basic Auth: Streams supports the standard Basic Auth implementation. You must provide us with the username and password while configuring Streams. All data related to authentication is always encrypted in our systems.

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API Request Format

{
    "app_name": "App Name",
    "source": "MOENGAGE",
    "moe_request_id": "moengage unique request id for each request",
    "events": [{
        "event_name": "Notification Received Android",
        "event_code": "NOTIFICATION_RECEIVED_MOE",
        "event_uuid": "moengage unique id for each event",
        "event_time": 1580967474,
        "event_type": "CAMPAIGN_EVENT",
        "event_source": "MOENGAGE",
        "push_id": "recipient device’s push token",
        "uid": "<MoEngage customer_id>",
        "event_attributes": {
            "campaign_id": "353df897hkbh67658",
            "campaign_name": "Name of the Campaign",
            "campaign_type": "Event Trigger",
            "campaign_channel": "Push"
        },
        "user_attributes": {
            "moengage_user_id": "moe_internal_user_id",
            "user_attr_1": "user_attr_val1",
            "user_attr_2": "user_attr_val2"
        },
        "device_attributes": {
            "moengage_device_id": "moe_internal_device_id",
            "device_attr_1": "device_attr_val1",
            "device_attr_2": "device_attr_val2"
        }
    }]
}

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Streams Data Glossary

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Limitations

• We can send data to only one static endpoint where the access token or link has no expiry. We cannot integrate it on a dynamic endpoint where the access token is refreshed every few hours.
• We cannot modify the body or key names while streaming the data from MoEngage.

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Sync Events from One MoEngage App to Another

• Cross-Product Promotions: If you have teams across various product offerings, keeping two apps synced can help you cross-promote your products to upsell and increase conversion.
• Centralized Analysis: Businesses with multiple apps can do cross-app analysis to unlock higher LTV, provide opportunities for cross-selling, and increase brand loyalty.

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Stream Events to Another MoEngage App

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Frequently Asked Questions