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Xeno is an autonomous, AI-powered retail CRM and loyalty management platform designed to help retail and D2C brands build personalized customer experiences. It provides tools for managing tiered loyalty programs, tracking points, and understanding customer transaction behavior.

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MoEngage X Xeno

This integration enables a real-time outbound data flow from Xeno Loyalty to MoEngage, allowing you to synchronize crucial loyalty and order events in real time. By connecting Xeno to MoEngage, you can use loyalty data triggers to orchestrate targeted retention, reward, and engagement campaigns.
The Xeno Loyalty integration is built and maintained by Xeno. For customization requests or issues specific to the Xeno connector’s behavior, reach out directly to Xeno support.

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Use Cases

Integrating Xeno Loyalty with MoEngage helps you address the following use cases:
  • Loyalty tier upgrade celebrations: Automatically trigger a congratulatory omnichannel campaign in MoEngage when a Tier Upgrade event occurs.
  • Points redemption reminders: Use Earn Points and Redeem Points events to identify customers with high balances and remind them to redeem rewards before expiration.
  • Post-purchase engagement loop: Transition customers into a post-purchase journey in MoEngage after a New Order event is received.
  • Win-back campaigns on returns: Trigger specialized retention campaigns when a Return Order event flows from Xeno.

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Key Features

The Xeno Loyalty integration delivers the following core capabilities within MoEngage:
  • Order tracking: Capture New Order and Return Order events to enroll customers in post-purchase journeys or launch win-back campaigns.
  • Points management: Respond to Earn Points and Redeem Points events with real-time balance updates and motivational nudges.
  • Tier progression: Celebrate Tier Upgrade events with automated campaigns or respond to Tier Downgrade events with re-engagement flows.
  • Precision segmentation: Build dynamic cohorts such as “recent point earners” or “VIPs” using live Xeno event data.
  • Performance attribution: Correlate MoEngage conversion analytics with Xeno events to measure direct revenue impact.

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Supported Synchronization Types and Events

The tables below outline the data models and real-time behavioral events synchronized from Xeno Loyalty:
Synchronization TypeWhat Gets Synced
EventBehavioral loyalty and order events are recorded on a MoEngage user profile. Each event carries contextual attributes such as points earned, redeemed, order value, and tier name.
Supported event mappings sent to MoEngage in real time:
Event NameDescriptionRecommended Use in MoEngage
New OrderTriggered when a purchase order is completed in Xeno.Trigger post-purchase journeys and points confirmations.
Return OrderTriggered when a customer initiates or completes a return.Launch win-back campaigns and retention offers.
Earn PointsTriggered when a customer accrues loyalty points.Send real-time balance updates and progress nudges.
Redeem PointsTriggered when a customer redeems loyalty points.Confirm redemption and suggest next-purchase items.
Tier UpgradeTriggered when a customer moves up a loyalty tier.Celebrate with exclusive perks and omnichannel campaigns.
Tier DowngradeTriggered when a customer drops to a lower tier.Trigger re-engagement flows to recover tier status.

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Integration

PrerequisitesAn active Xeno Loyalty account with integration access enabled.

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Step 1: Obtain MoEngage Authentication Credentials and Endpoint

To retrieve the necessary credentials from your MoEngage workspace, perform the following steps:
  1. Sign in to the MoEngage UI.
  2. In the left navigation pane, go to Settings > Account > APIs.
  3. Locate and copy the following credentials:
    • Workspace ID: The unique identifier found under the Workspace ID section.
    • Data API Key: The security token found in the API Keys block.
The following JSON snippet illustrates the standard payload structure sent by Xeno. While the mobile phone number serves as the default primary identifier, coordinate with the Xeno team for custom mapping requirements before requesting a modified endpoint from MoEngage Support. 
{
  "eventKey": "new_order",
  "merchantId": 3032,
  "eventData": {
    "bill_no": "WLP-565239",
    "order_amount": 0,
    "number_of_visits": 3,
    "order_net_amount": 0,
    "order_gross_amount": 18745,
    "items": [
      {
        "id": 65089216,
        "external_product_id": "1",
        "name": "Dummy Product Name",
        "quantity": 1,
        "price": null
      }
    ],
    "orderId": 863816446,
    "locationId": 67089,
    "billDate": 1773062308000,
    "channel": "outlet",
    "external_location_id": "wp17kmg",
    "external_location_name": "William Penn - Koramangala",
    "customerDetails": {
      "name": "Rohit",
      "phone": "091_9511280795",
      "email": null,
      "countryCode": "+91"
    }
  },
  "customerId": 313626869,
  "eventId": "WLP-565239_67089_Mon Mar 09 13:18:28 UTC 2026_checkin",
  "eventType": "live"
}

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Step 2: Get Your Dedicated MoEngage Endpoint

To configure real-time data streaming, request your custom endpoint:
  1. Contact the MoEngage Support team and request a dedicated webhook endpoint URL for the Xeno Loyalty integration.
  2. Share your copied Workspace ID and active data center region (for example, DC-01, DC-02).
The endpoint URL is specific to your data center.

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Step 3: Configure the MoEngage Connection in Xeno

After you have your endpoint URL and credentials, configure the connection inside Xeno:
  1. In your Xeno account, navigate to the Tools > Webhooks section on the left navigation pane. Xeno Tools Webhooks section
  2. Click + Add Webhook to open the configuration panel.
  3. Enter the following details in the webhook fields:
    FieldValue
    Name Your WebhookEnter a unique identifier name (for example, Moengage_{{Workspace}}).
    Endpoint URLEnter the dedicated URL provided by MoEngage Support.
    AuthorizationSelect Authorization from the drop-down list. Generate your Basic Authentication token using an online Basic Auth Header Generator tool with your Workspace ID as the username and Data API Key as the password.
  4. Under the Events checklist, select the specific events that should be synchronized to your MoEngage workspace. Xeno webhook Events checklist
  5. Click Save Webhook to activate the integration. Xeno Save Webhook button

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Step 4: Verify Events in MoEngage

To confirm that events are successfully arriving in your workspace:
  1. In the MoEngage UI, go to Segment > Search Users.
  2. Search for a test user by phone number.
  3. Verify that user profile records appear with the expected attributes, such as loyalty points and tier name.