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MoEngage is an insights-led customer engagement platform that helps you understand your audience, engage them across channels, and build lasting relationships; all from a single dashboard. This user guide covers every feature and capability of the MoEngage platform, from initial setup to advanced AI-powered optimization.

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Where to Start

Getting Started

Create your account, set up your workspace, and configure your environment.

Dashboard Overview

Familiarize yourself with the MoEngage dashboard, navigation, and key concepts.

Integration

Integrate MoEngage SDKs across Web, Android, iOS, and other platforms.

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Platform Capabilities

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Understand Your Users

Data

Bring in user profiles, events, and attributes from any source — SDKs, file imports, or data warehouses.

Segment

Build precise audience segments based on behavior, attributes, affinity, and reachability.

Analyze

Explore funnels, retention, user paths, cohorts, and custom analytics dashboards.

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Engage Across Channels

Campaigns & Channels

Create and manage campaigns across Email, Push, SMS, WhatsApp, In-App, Web Push, Cards, and more.

Flows

Design cross-channel user journeys with conditional logic, branching, A/B splits, and real-time triggers.

Inform

Send transactional messages — order confirmations, OTPs, alerts — reliably at scale.

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Optimize and Personalize

Intelligence

Leverage Merlin AI for smart send-time optimization, predictive segments, A/B testing, and AI-generated copy.

Personalize

Deliver tailored web experiences with client-side and server-side personalization and split URL testing.

Content

Manage content blocks, templates, coupons, landing pages, and product recommendations.

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Advanced Features

Decisioning

Automate campaign and offer decisions to deliver the right message to the right user at the right time.

Settings

Configure your workspace, manage team roles, set delivery controls, and access API keys.

Use Cases

Explore real-world examples and best practices for common engagement scenarios.

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What’s New

January 2026 Release Notes

Check out the latest features, improvements, and fixes in the most recent release.

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Additional Resources

Release Notes

Stay up to date with the latest features, improvements, and fixes.

Contact Support

Reach the MoEngage support team for help with your account or technical issues.

Terms to Know

Learn the key terminology used throughout MoEngage and this documentation.