Wootag is a signal orchestration platform that triggers personalized MoEngage campaigns based on real-time contextual data such as weather, sports scores, and stock prices. By monitoring live feeds, Wootag fires Business Events to MoEngage when specific conditions are met, enabling relevant, contextual customer engagement.

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MoEngage × Wootag

This integration enables an automated data flow from Wootag to MoEngage, triggering campaigns that you can personalize using dynamic event attributes.

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Use Cases

Integrating Wootag with MoEngage helps you address the following use cases:

• Real-time signal monitoring: Wootag continuously monitors live contextual signals such as temperature or sports scores.
• Automated event triggers: Automatically fire MoEngage Business Events when rule conditions (for example, temperature above 40°C) are met.
• Dynamic personalization: Use Jinja templating to inject event data such as the city name or signal values directly into campaign content.
• Contextual lifecycle engagement: Deliver relevant offers or alerts based on a user’s current environment or interests.

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Supported Moment Categories

The following table describes the signal categories available for triggering campaigns through Wootag:

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Integration

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Step 1: Get Your MoEngage API Credentials

To get your MoEngage API credentials, perform the following steps:

1. On the left navigation menu in the MoEngage dashboard, click Settings > Account > APIs.
2. On the APIs page, copy the following credentials:
   • Workspace ID (earlier App ID): Your unique MoEngage workspace identifier.
   • Event Key: The Campaign/Business Events API key.
3. Find your data center code from your dashboard’s URL. The following table describes the data center names and URLs:

   Data Center Name	Dashboard URL
   DC-01	https://dashboard-01.moengage.com
   DC-02	https://dashboard-02.moengage.com
   DC-03	https://dashboard-03.moengage.com
   DC-04	https://dashboard-04.moengage.com
   DC-05	https://dashboard-05.moengage.com
   DC-06	https://dashboard-06.moengage.com
   For more information, refer to the Data Centers in MoEngage guide.

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Step 2: Install the MoEngage App on Wootag

To connect MoEngage in the Wootag Apps Marketplace and enable triggers, perform the following steps:

1. Navigate to the Wootag Apps dashboard and log in.
2. Click the Apps icon in the sidebar, and then locate the Moengage tile.
3. Click Install.
4. Enter the following details in the credentials form:

   Field	Required	Description
   Workspace ID	Yes	Your unique MoEngage workspace identifier.
   Event Key	Yes	The Campaign/Business Events API key.
   Data Center	Yes	Select your data center (for example, DC-01) from the list.

5. Click Proceed. A success message confirms the MoEngage installation.

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Step 3: Configure Wootag Moment Rules

Define the signal conditions that trigger your MoEngage campaigns:

1. Go to the Rules section in the left sidebar.
2. Create or edit a rule: define a rule name and select the Moment type (for example, Weather).
3. Configure triggers: select conditions such as temperature above 40°C and set the city.
4. Preview attributes: review the event data payload and Jinja syntax for personalization.
5. Copy the JSON: use the Preview modal to copy the event data JSON for campaign setup.

For more information, refer to the Wootag platform documentation.

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Step 4: Create a Campaign in MoEngage

Wootag captures contextual live moments (such as extreme weather shifts, real-time sports updates, or market drops) and forwards them dynamically to MoEngage as trigger Business Events. After your rules are established, you can configure and launch your MoEngage campaigns using the following methods:

• Directly from Wootag: Trigger and provision the MoEngage campaign inside the Wootag interface using native action tools.
• Via MoEngage: Construct and manage the event-triggered campaign inside the MoEngage Campaign dashboard, referencing the event parameters sent from Wootag.

To configure your triggers, perform the following steps:

1. In Wootag, click the Campaign dropdown on your rule, and then select MoEngage.
2. Click Create MoEngage Campaign to set up a new triggered campaign.
3. Enter the campaign name, date range, and trigger interval to prevent over-messaging.
4. In MoEngage, go to Campaigns > Email/Push (Business Event Triggered) to verify the campaign exists.
5. Select the appropriate Business Event (for example, Lucknow) created by Wootag.
6. In the Content section, use the Jinja editor to personalize messages with event data. Reference attributes using the syntax {{ BusinessEventAttribute['name'] }}. For example:
   Alert: {{ BusinessEventAttribute['name'] }} detected in {{ BusinessEventAttribute['source'] }}.
   
7. Test your setup to confirm that users receive relevant contextual messages when rules fire.
8. Preview the custom attributes payload in Wootag to confirm the JSON keys.
9. Publish the campaign, and then monitor the Business Event analytics in MoEngage.