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Multimedia Messaging Service (MMS) is an extension of Short Message Service (SMS) that allows you to send richer content, including images, GIFs, audio, videos, and a contact card in addition to text. MMS in MoEngage is an insights-led channel that integrates seamlessly with your existing marketing strategies. Unlike a simple text message, an MMS campaign can combine various media formats to tell a complete story, announce a new product with visuals, or provide a personalized offer with a dynamic image. The following image shows an MMS message delivered to a user’s messaging app: Deliver Rich Visual Experiences@2x.png

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Use Cases

MMS is a versatile channel that can be applied to a wide range of marketing scenarios to drive engagement and conversions. The following are some business use cases that can be achieved using MMS:
  • Promotional offers: Announce a flash sale or a special discount with an eye-catching image of the product.
  • New product launches: Send a short video or a series of images showcasing a new product to build excitement.
  • Abandoned cart reminders: Send a visually appealing reminder of the items left in a user’s cart, complete with product images.
  • Order and shipping confirmations: Include a branded image or GIF with the confirmation message to enhance the post-purchase experience.
  • Event invitations: Send a visually rich invitation to a webinar, in-store event, or product demo.
  • Announcements and updates: Share important news or updates with a relevant visual, making the message more engaging than a plain text notification.

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Key Benefits

Using MMS as a part of your MoEngage engagement strategy offers the following distinct advantages:
  • Increased engagement: Multimedia content drives higher click-through rates and overall user engagement compared to standard SMS.
  • Enhanced brand experience: Visually rich messages reinforce your brand identity and provide a more polished and professional experience.
  • Expanded message capacity: MMS provides a 1,600-character limit, allowing you to include full details, compelling descriptions, and clear calls-to-action without compromise.
  • Deepened personalization: Leverage MoEngage data to send personalized images and offers that are uniquely relevant to each user.
  • Higher conversions: The ability to visually showcase products and offers directly influences a user’s decision to make a purchase or take a desired action.

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Compliance

MMS is currently supported in the USA, Canada, and Australia. For recipients in all other countries, MoEngage automatically falls back to SMS and includes the media as a URL.
MMS compliance follows the same rules as SMS. For more information, refer to the following articles:

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MMS Partners

MoEngage MMS partners are intermediaries that enable you to procure a phone number and send MMS messages. Currently, Twilio is supported as an MMS sender in MoEngage. For more information, refer to the Twilio partner guide.

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Next Step

Configure an MMS Sender