Email Marketing Platform
Connect with your customers personally, solidify their relationship with your brand, and increase engagement with our email marketing platform.
Our email marketing solutions are designed to scale with your business needs and reliably reach a significant portion of the global population every month.
Generate revenue and foster engagement by utilizing MoEngage, a top-tier email marketing software.
Reach out to your customers and increase your engagement and conversion rates through email marketing campaigns using our email marketing tool. Combine email marketing with other channels to garner omnichannel engagement.
Add mobile push to your email marketing strategy and increase reach by multi folds.
View unified data from multiple channels on one profile.
Strengthen email marketing with the power of omnichannel marketing
Personalize every touchpoint in your email marketing campaigns
Power email marketing with AI-powered analytics
Email Marketing designed for unique customer segments
Let AI take care of your email marketing efforts while you ideate
Here's how brands have utilized MoEngage's email marketing platform to optimize their strategies and drive business growth.
With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.
Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.
Increase in CTR through Personalization
Lift in Conversion with IPO
Increase in CTR using Best Time to Send
For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.
The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.
Uplift in Purchases
Retention Rate of Subscribers and Purchases
1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.
1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.
Incremental app opens
Increase in CTRs
With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.
The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.
Uplift in the App Engagement Time
Higher Onboarding Completions
Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).
Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.
Increase in repurchase rate
Boost in return on online ad spend (ROAS)
The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.
OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.
Increase in delivery rates for Xiaomi Devices
Uplift in overall push notification campaign delivery rates
The COVID-19 pandemic transformed content consumption from static to dynamic. Consumers across geographies are more alert now and need a consistent and continuous feed of information and entertainment.
The growth and content teams at Airtel Xstream understood this shift and with the help of MoEngage, segmented their users and served real-time notifications of Live News, Cricket, Shows, and E-Sports.
conversion rate from in-app interstitials
user retention rate on mobile apps
The challenge was in data getting stuck in silos and integrating campaigns under one platform for all 3 of their business units and automating functions and processes across teams.
Using MoEngage, Ahamove seamlessly built automation processes without any constraints in time and integrated their business units and their third-party engagement and retention tools into one platform. This saw a significant increase in overall performance.
Increase in Monthly Traffic
Increase in Push Notifications Delivery
The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.
The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.
Increase in conversions (purchases)
Increase in overall traffic
Mashreq Neo team was not integrated into the larger omnichannel customer experience. As a result, customer data across channels and services were stored in silos and not flowing into a centralized platform or tool. They noticed side-effects that would impact the overall engagement strategy.
Mashreq Neo team realized the need to have their ‘mobile app to be at the center of the customer journey’. After evaluating tools such as Braze and Airship, the team decided to employ MoEngage’s platform to analyze and understand customer behavior while executing their omnichannel campaigns.
Customers onboarded in the last 3 months
Surge in ‘Quick Remit’ usage
6thStreet.com registered a shift in consumer behavior. So the need to provide an omnichannel shopping experience arise to ensure the organization goal of 10x growth is achieved.
6thStreet was able to eliminate silos using channel-specific tools and consolidate the tech stack with MoEngage's modern CRM platform. As a result, the brand understands customer behavior and friction points; and engage customers with personalized messages.
Growth in CRM Revenue Contribution
Uplift in Repeat Purchases
The brand's current engagement approach lacked relevancy and personalization at a user-level. Due to which the brand was observing drop-offs during onboarding and later during reactivation stage.
CoinDCX’s marketing team was looking for a new engagement tool after observing no optimum outcome from its current platform. They employed MoEngage to analyze and understand customer behavior while engaging them on various channels.
Increase in weekly active users
Growth in TAT (from 36 hrs to 2 hrs)
Healthcare apps face significant challenges in constantly engaging users who would otherwise use these apps only when they are sick. During a pandemic, reaching out to the users at the right time using the right message became a priority. Alodokter chose to resolve the problem by choosing to educate users about precaution, prevention, and safety measures. The doctor-approved and certified resources within the app included healthcare articles on a wide variety of subjects and topics.
In order to improve the CTRs and conversion rates of the push campaigns, it was essential to segregate the audience based on where they drop-off, map out user journeys and execute Flows campaigns based on the journeys. The AI-enabled content optimization feature, combined with rigorous A/B testing and personalized recommendation, enabled the healthcare super app to run push campaigns with improved click-through and conversion rates, increase engagement, arrest churn, and re-engage inactive users.
CTR improvement for free-to-premium user conversion campaigns
increase in Monthly Active Users with 15% contribution to overall event performance
Security first culture with SSO, 2FA, SOC-2 compliance. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access controls such as Single Sign-on and Two-factor Authentication.
Measure your email marketing efforts, get real-time analytics and deploy solutions with an omnichannel customer engagement stack equipped with features for app, web and mobile.
Personalize messaging and automate every touchpoint with our email marketing platform and reduce the manual effort with our AI Engine, Sherpa.
Email marketing automation is the process where you create timely and contextual, personalized emails for customers as and when they perform particular actions on your website or app. Marketers use email marketing tools with advanced email marketing services and marketing automation features to empower brands in reaching out target customers with new product launch details, increase consumer knowledge about their brands, dispatch information about subscriptions and loyalty programs, share discounts and promotions and send hyper-personalization communication that engages them.
Email marketing tools can help you get rich customer data like name, location, gender, age, and email address, based on customer visits on your website, product pages, blogs, purchase patterns and more.
With an intuitive email marketing platform like MoEngage, you can add the visitor to your database and segment into cohorts of based on where they are in their journey of using your landing pages/app. This way, visitors are segmented as per their behavior and interaction with your company.
Now, the next time you plan your email marketing campaign, you can send out emails using our email marketing software to a highly-targeted audience who are likely to engage with a higher rate of conversion, thus saving your efforts, time, and money for email promotions.
Personalization in email marketing is the process of generating customized messages for customers after gathering their personal details like their preferences, buying patterns, browsing data, demography, psychography, etc. It helps marketers build tailored responses personalized to each individual, ultimately improving your brand’s engagement with your consumers.
Nowadays, any marketing strategy needs to factor in personalization based on the consumers’ needs and wants. The same applies to email marketing. A good email marketing service should offer brands a way to personalize their messaging to urge the audience into performing a desired action. This is done with the help of dynamic content.
MoEngage provides the best email marketing services wherein you can segment customers based on multiple touchpoints, like their time of interaction with your brand, age, gender, location, preferences, etc. Using this data, MoEngage helps marketers to create a personalized email marketing campaign using our drag and drop builder, and making execution easy for the brands with email marketing automation using AI Sherpa.
A drip marketing campaign is a method of sending an automated set of emails based on specific pre-defined customer actions. It can be a welcome email when a new customer signs up or an email that is sent when the customer visits your site often. You can also personalize drip email marketing campaigns based on parameters like individuals, companies, location, and more.
With email marketing platforms like MoEngage, you can create a highly-personalized and actionable drip email campaign without much expertise needed. Just follow these steps:
For your email marketing efforts to work, you need a solid email marketing tool to carry out the gathering of email IDs, customer segmentation, personalization through data analysis of customers and then rolling out the emails.
MoEngage has everything that can help you put the pieces together to carry out an effective email marketing campaign. It helps you manage your subscriber list, draft the perfect message to entice your customers, run subsequent A/B testing and use result analysis to understand if you achieved your email marketing goals.
Explore a selection of actionable resources on email marketing that we have curated specifically for you.
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