Mobile Push Notifications
Get Noticed with Personalized Push Messages
Thanks to the power of AI and our targeted push strategy — based on lifecycle, events, behavior, location, and more — your customers get your message when they’re most likely to engage with your brand.
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Break Through the Clutter with Relevant Notifications
Make Your Notifications as Beautiful as they are Timely
Break through the clutter and stand out on your customer's mobile screen by adding background images, GIFs, videos, and interactive carousels.
Don’t Just Send, Deliver
With Push Amplification™ Plus, you can bypass network barriers and OEM restrictions, improve push notification delivery rates, and reach up to 40% more customers.
Event-triggered, customer lifecycle notifications
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Event-triggered, customer lifecycle notifications
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Automatically trigger push notifications based on the customer’s interactions across their lifecycle. Welcome a new customer, remind them about items left in their cart, or even win-back inactive customers.
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Order and purchase history notifications
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Order and purchase history notifications
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Increase customer experience and lifetime value with personalized product and content recommendations based on past orders and purchases, and AI-powered predictions.
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Behavior-based notifications
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Behavior-based notifications
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Send AI-powered personalized push notifications based on your customers’ interests, lifestyle choices, preferences, affinity, and even future actions.
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Location-based notifications
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Location-based notifications
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Deliver real-time messages tailored to your customers based on their location. Whether it’s pointing them to the nearest brick-and-mortar to pick up their order or welcoming them into your business, you can meet them right where they are.
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Create an Impact with Customized Push Notification Designs
Stay on Brand When it Matters Most
Customize preset push notification templates with your company’s branding for a consistent experience across your communications.
Personalize to Get the Right Attention
Segment your customers based on their browsing behavior, transaction history, interests, preferences, and demographics. Craft attention-getting and personalized notifications for each customer segment.
Top Brands Trust MoEngage
We were looking for a marketing automation tool that could help us bring advanced customer journeys to life and also offer a robust analytics engine. MoEngage delivered on all those fronts and helped us tap into a plethora of insights that we could use to optimize our campaigns efficiently.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
MoEngage’s state-of-the-art dashboard, rich analytics with behavioral insights, and formidable customer support have helped us in our growth. With a powerful insights-led CEP like MoEngage, we aim to bridge the gap between the local aggregators and commission agents in India to promote healthy, long-term relationships.
In the absence of personalization, our mass campaigns would gather a CTR of 0.5-0.7%. With MoEngage, we noticed a 3X jump in CTR with a positive impact on MAUs, sessions, and revenue. What makes MoEngage stand out is the service provided, i.e. real-time response, and how they cater to all our problem statements.
Top Brands Trust MoEngage
We had a unique challenge of providing real-time, hyperlocal, and personalized weather alerts to our customers, and MoEngage has proved to be an asset in automating our efforts at scale.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
Personalization is very important to our community, and unfortunately, most singles apps are cookie-cutter and lack the ability to personalize the experience. MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy.
We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push noti fications and re-engaged in case there was no activity after sign-up.
Top Brands Trust MoEngage
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
In the past, we have also used CRM/CEP. But scalability has always been an issue. While we did witness some growth, we wanted to breach the highest point and grow further. This is where we MoEngage has helped us. Using MoEngage’s Push Amplification™ we’ve observed our campaign impressions increase by 51K!
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
Top Brands Trust MoEngage
MoEngage’s predictive AI removes the need to hire an additional resource to implement an algorithm to send communications in the best channel or time. MoEngage also allows us to send time-sensitive and critical campaigns at specific times. We’re able to send promotions tailored for each person, which resulted in a 41% increase in conversions.
We've been able to adopt AI technology and encourage customers to adopt healthy saving habits and make better financial decisions. We've improved customer journey mapping thus providing a seamless experience. We are also offering easy solutions to be closer to our customers, resulting in a 2x boost in customer engagement.
MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push noti fications and re-engaged in case there was no activity after sign-up.
By using Push Templates, our Push Notifications are far more interesting since we can customize the background and font colors to stand out from other apps’ Push Notifications. This, of course, helps increase the CTRs.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Being intuitive and easy to use, MoEngage is our trusted engagement partner here at MFast. We are able to send personalized communications to our customer base across channels the prefer, helping us boost conversions by 38%.
MoEngage is the right partner for a brand like MyDeal. From its intuitive, easy-to-use AI-enabled platform to the implementation and post-implementation support, our experience has been extremely positive, helping us boost our mobile conversions by 2X.
Top Brands Trust MoEngage
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
Since we started using emails, SMS and Mobile Push notifications we have been getting a lot of leads, and their cost per lead is negligible, which is amazing for us. Also, we now use MoEngage to communicate with our tutors as well. Lately, we have started using RFM segmentation and have been able to revive some customers from about to sleep or dormant to loyalists or champion customers.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
In the past, we have also used CRM/CEP. But scalability has always been an issue. While we did witness some growth, we wanted to breach the highest point and grow further. This is where we MoEngage has helped us. Using MoEngage’s Push Amplification™ we’ve observed our campaign impressions increase by 51K!
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
Top Brands Trust MoEngage
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
Top Brands Trust MoEngage
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Top Brands Trust MoEngage
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
Top Brands Trust MoEngage
MoEngage is the right partner for a brand like MyDeal. From its intuitive, easy-to-use AI-enabled platform to the implementation and post-implementation support, our experience has been extremely positive, helping us boost our mobile conversions by 2X.
How Can We Help?
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Reach your Customer Engagement goals across geographies
Learn how you can leverage insights-led engagement at an enterprise-level- Connect with our product experts for a personalized walk-through of our platform
Frequently Asked Questions
What are mobile push notifications?
Push Notifications are bite-sized messages that are ‘pushed’ or sent to a customer’s mobile. They typically contain a message, an alert, offer, or a reminder that persuades the customer to click on it.
When should you send mobile push notifications?
Some common scenarios when mobile push notifications can be effective are onboarding new customers, running promotions, prompting the customer to complete a transaction after cart abandonment, and re-engaging dormant customers who might be likely to churn.
You can use our product analytics tool to analyze your customer data and get insights on the perfect time and the perfect channel to send push notification campaigns. You can even use our AI automation feature Sherpa to optimize for the best time when a customer is most likely to engage.
What are mobile push notifications used for?
Mobile push notifications are primarily used for sending in-app messages. The message varies from app to app. For instance, a fitness app will send a reminder as a push notification while a stockbroking app will send live stock prices as push notifications. In other words, push notifications are used to send short snippets of information that will persuade the customer to use the app.
What are the types of mobile push notifications?
There are 8 common types of push notifications. They are:
- Updates
- Reminders
- Alerts
- Geolocation based
- Promotional notifications
- Recurring notifications
- Rating/review/feedback notifications
Of course, these are only the most common types of Push Notifications. There are other types of notifications that can be configured depending on the app’s purpose.
What is the difference between mobile push notifications and in-app messages?
Mobile push Notifications can appear on the mobile app and SMSes. They appear even when the customer is not on the app. In-app messages appear only when the customer is using the app.
Push Notifications are mostly used for marketing and to boost customer retention. Sometimes, they might be used out of context just to alert the customer about necessary information or to push new launches and campaigns. In-app messages are highly contextual and are created based on the customer’s real-time app activity.
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