Mobile Push Notifications Platform

Get Noticed with Personalized Push Messages

Thanks to the power of AI and our targeted push strategy — based on lifecycle, events, behavior, location, and more — your customers get your message when they’re most likely to engage with your brand.

Break Through the Clutter with Relevant Notifications

Make Your Notifications as Beautiful as they are Timely

Break through the clutter and stand out on your customer's mobile screen by adding background images, GIFs, videos, and interactive carousels.

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Up to

40%

Don’t Just Send, Deliver

With Push Amplification™ Plus, you can bypass network barriers and OEM restrictions, improve push notification delivery rates, and reach up to 40% more customers.

Send Messages at the Right Time, Every Time
  • Event-triggered, customer lifecycle notifications
  • Order and purchase history notifications
  • Behavior-based notifications
  • Location-based notifications
Plans & Packages
Event-triggered, customer lifecycle notifications

Automatically trigger push notifications based on the customer’s interactions across their lifecycle. Welcome a new customer, remind them about items left in their cart, or even win-back inactive customers.

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Order and purchase history notifications

Increase customer experience and lifetime value with personalized product and content recommendations based on past orders and purchases, and AI-powered predictions.

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Behavior-based notifications

Send AI-powered personalized push notifications based on your customers’ interests, lifestyle choices, preferences, affinity, and even future actions.

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Location-based notifications

Deliver real-time messages tailored to your customers based on their location. Whether it’s pointing them to the nearest brick-and-mortar to pick up their order or welcoming them into your business, you can meet them right where they are.

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Event-triggered, customer lifecycle notifications
  • Event-triggered, customer lifecycle notifications
  • Automatically trigger push notifications based on the customer’s interactions across their lifecycle. Welcome a new customer, remind them about items left in their cart, or even win-back inactive customers.

  • tab image
Order and purchase history notifications
  • Order and purchase history notifications
  • Increase customer experience and lifetime value with personalized product and content recommendations based on past orders and purchases, and AI-powered predictions.

  • tab image
Behavior-based notifications
  • Behavior-based notifications
  • Send AI-powered personalized push notifications based on your customers’ interests, lifestyle choices, preferences, affinity, and even future actions.

  • tab image
Location-based notifications
  • Location-based notifications
  • Deliver real-time messages tailored to your customers based on their location. Whether it’s pointing them to the nearest brick-and-mortar to pick up their order or welcoming them into your business, you can meet them right where they are.

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Create an Impact with Customized Push Notification Designs

Stay on Brand When it Matters Most

Customize preset push notification templates with your company’s branding for a consistent experience across your communications.

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Personalize to Get the Right Attention

Segment your customers based on their browsing behavior, transaction history, interests, preferences, and demographics. Craft attention-getting and personalized notifications for each customer segment.

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Top Brands Trust MoEngage

How Policybazaar Adopted a Proactive Approach to Engagement
quote

We were looking for a marketing automation tool that could help us bring advanced customer journeys to life and also offer a robust analytics engine. MoEngage delivered on all those fronts and helped us tap into a plethora of insights that we could use to optimize our campaigns efficiently.

customer
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Airtel Xstream Acquires 61.4% Retention Rate on Mobile
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

customer
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
OYO Rooms Sees 8X Growth In Engagement Using MoEngage
quote

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

customer
Pranav Kumar
CRM Head, OYO
BigBasket Uplifts User Reachability & Operational Efficiency
quote

MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!

customer
Anand Bhaskaran
Head, Digital Marketing and Marketing Communications, BigBasket
Lifestyle Improves Customer Retention by 30% With MoEngage
quote

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.

customer
Joydeep Das
Lead Digital Marketing, Lifestyle
Bijak Gets 50% Uplift in CTR With MoEngage Push Campaigns
quote

MoEngage’s state-of-the-art dashboard, rich analytics with behavioral insights, and formidable customer support have helped us in our growth. With a powerful insights-led CEP like MoEngage, we aim to bridge the gap between the local aggregators and commission agents in India to promote healthy, long-term relationships.

customer
Prerika Arora
Assistant Marketing Manager, Bijak
How 1Weather (by InMobi) Achieved a 3X Uplift in CTR
quote

In the absence of personalization, our mass campaigns would gather a CTR of 0.5-0.7%. With MoEngage, we noticed a 3X jump in CTR with a positive impact on MAUs, sessions, and revenue. What makes MoEngage stand out is the service provided, i.e. real-time response, and how they cater to all our problem statements.

customer
Palak Wadhwan
Manager, Growth, 1Weather (InMobi)

Top Brands Trust MoEngage

1Weather Observes 3X Increase in Mobile Engagement
quote

We had a unique challenge of providing real-time, hyperlocal, and personalized weather alerts to our customers, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
Jeff Stone
Senior Engineering Manager, 1Weather
Airtel Xstream Acquires 61.4% Retention Rate on Mobile
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

customer
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
OYO Rooms Sees 8X Growth In Engagement Using MoEngage
quote

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

customer
Pranav Kumar
CRM Head, OYO
Cocomelody Boosts Repurchase Rate by 27%
quote

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.

customer
James Chen
Operations Director, Cocomelody
S'More Achieves 65% Uplift in App Engagement Time
quote

Personalization is very important to our community, and unfortunately, most singles apps are cookie-cutter and lack the ability to personalize the experience. MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy.

customer
Adam Cohen Aslatei
CEO, S’More
Future Group Boosts Active User Base by 20%
quote

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.

customer
Rohitashwa Bhotica
Business Head, Future Group
Blibli Increases Repeat Purchase Rate by 43%
quote

MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.

customer
Fanky Mulia
VP Group Product, Blibli
Furlenco Grows App-Driven Subscriptions to 75%
quote

As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.

Rohin Hans
Sr. Director - Digital Marketing, Furlenco
Alfagift Boosts Monthly Transacting Customers to 45%
quote

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

Linda Valentin
Head of Marketing, Global Loyalty, Alfagift

Top Brands Trust MoEngage

Airtel Xstream Acquires 61.4% Retention Rate on Mobile
quote

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

customer
Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
OYO Rooms Sees 8X Growth In Engagement Using MoEngage
quote

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

customer
Pranav Kumar
CRM Head, OYO
Future Group Boosts Active User Base by 20%
quote

We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.

customer
Rohitashwa Bhotica
Business Head, Future Group
Alsaif Gallery Uplifts Impressions Using Push Amplification™
quote

In the past, we have also used CRM/CEP. But scalability has always been an issue. While we did witness some growth, we wanted to breach the highest point and grow further. This is where we MoEngage has helped us. Using MoEngage’s Push Amplification™ we’ve observed our campaign impressions increase by 51K!

customer
Moalla Alfadil
Director of E-commerce, Alsaif Gallery
Lifestyle Improves Customer Retention by 30% With MoEngage
quote

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.

customer
Joydeep Das
Lead Digital Marketing, Lifestyle

Top Brands Trust MoEngage

abillion Improves Conversions by 41% Using AI Optimization
quote

MoEngage’s predictive AI removes the need to hire an additional resource to implement an algorithm to send communications in the best channel or time. MoEngage also allows us to send time-sensitive and critical campaigns at specific times. We’re able to send promotions tailored for each person, which resulted in a 41% increase in conversions.

customer
Jashvini Jothieswaran
Senior Growth Manager, abillion
Amar Bank Drives 8.5x Higher Email CTOR Than Benchmark
quote

We've been able to adopt AI technology and encourage customers to adopt healthy saving habits and make better financial decisions. We've improved customer journey mapping thus providing a seamless experience. We are also offering easy solutions to be closer to our customers, resulting in a 2x boost in customer engagement.

customer
Abraham Lumban Batu
Senior Vice President of Retail Banking, Amar Bank
Blibli Increases Repeat Purchase Rate by 43%
quote

MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.

customer
Fanky Mulia
VP Group Product, Blibli
Alfagift Boosts Monthly Transacting Customers to 45%
quote

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.

Linda Valentin
Head of Marketing, Global Loyalty, Alfagift
Mamikos Sees 31% Higher CTRs with Push Notification Template
quote

By using Push Templates, our Push Notifications are far more interesting since we can customize the background and font colors to stand out from other apps’ Push Notifications. This, of course, helps increase the CTRs.

customer
Jonathan Gozali
Digital Marketing Manager, Mamikos
7-Eleven Vietnam Drives 303% Increase in New App Customers
quote

We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.

customer
Trung Luong
Director of Technology, 7-Eleven Vietnam
MFast Moves The Conversion Needle by 38% With Personalized Engagement
quote

Being intuitive and easy to use, MoEngage is our trusted engagement partner here at MFast. We are able to send personalized communications to our customer base across channels the prefer, helping us boost conversions by 38%.

customer
Hoang Nguyen
Head of Marketing and Communication
MyDeal Boosts Conversions by 2X With A Mobile-Forward Engagement Strategy
quote

MoEngage is the right partner for a brand like MyDeal. From its intuitive, easy-to-use AI-enabled platform to the implementation and post-implementation support, our experience has been extremely positive, helping us boost our mobile conversions by 2X.

customer
Suhaib Anwar
Head of Growth and Martech

Top Brands Trust MoEngage

6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions
quote

With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.

customer
Prateek Agarwal
Head of Retention Marketing (CRM), 6thStreet.com
Mashreq Neo Boosts Debit Card Activation by 16%
quote

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.

customer
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo
How Orcas Decreased its Cost Per Lead by 30-35% With Automated Campaigns
quote

Since we started using emails, SMS and Mobile Push notifications we have been getting a lot of leads, and their cost per lead is negligible, which is amazing for us. Also, we now use MoEngage to communicate with our tutors as well. Lately, we have started using RFM segmentation and have been able to revive some customers from about to sleep or dormant to loyalists or champion customers.

customer
Mahy Mohamed
Marketing Manager
Alsaif Gallery Uplifts Impressions Using Push Amplification™
quote

In the past, we have also used CRM/CEP. But scalability has always been an issue. While we did witness some growth, we wanted to breach the highest point and grow further. This is where we MoEngage has helped us. Using MoEngage’s Push Amplification™ we’ve observed our campaign impressions increase by 51K!

customer
Moalla Alfadil
Director of E-commerce, Alsaif Gallery
Lifestyle Improves Customer Retention by 30% With MoEngage
quote

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.

customer
Joydeep Das
Lead Digital Marketing, Lifestyle
MySyara Witnesses 3X Increase in Conversions Using Segmentation
quote

Prior to engaging with MoEngage, we were using an internal tool to drive engagement. However, due to various manual processes, MySyara witnessed major gaps in its engagement strategy. The internal tool restricted us from analyzing which channel was performing well and did not provide insight into customers’ preferences. This is where we think our partnership with MoEngage has been fruitful.

customer
Renjith Krishna
Head of Growth - B2C, MySyara

Top Brands Trust MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

customer
Mike Corrales
Vice President- Client Success, OptimizeFT
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Vinicius Bazan
Head of Product - Empiricus
Get My Slice Get 35% Industry-Record in Email Open Rate
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

customer
Oliver Southgate
CEO - Get My Slice

Top Brands Trust MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

customer
Mike Corrales
Vice President- Client Success, OptimizeFT
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Vinicius Bazan
Head of Product - Empiricus

Top Brands Trust MoEngage

OptimizeFT Grows Customer Journey With Journey Orchestration
quote

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.

customer
Mike Corrales
Vice President- Client Success, OptimizeFT
Empiricus Grew Customer Retention by 135% with MoEngage
quote

New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.

customer
Vinicius Bazan
Head of Product - Empiricus
Get My Slice Get 35% Industry-Record in Email Open Rate
quote

We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.

customer
Oliver Southgate
CEO - Get My Slice

Top Brands Trust MoEngage

MyDeal Boosts Conversions by 2X With A Mobile-Forward Engagement Strategy
quote

MoEngage is the right partner for a brand like MyDeal. From its intuitive, easy-to-use AI-enabled platform to the implementation and post-implementation support, our experience has been extremely positive, helping us boost our mobile conversions by 2X.

customer
Suhaib Anwar
Head of Growth and Martech

How Can We Help?

  • Build your business at a global scale for a global audience
  • Reach your Customer Engagement goals across geographies
  • Learn how you can leverage insights-led engagement at an enterprise-level
  • Connect with our product experts for a personalized walk-through of our platform
We’d love to hear from you. Schedule a personalized demo today!

Frequently Asked Questions

What are mobile push notifications?

Push Notifications are bite-sized messages that are ‘pushed’ or sent to a customer’s mobile. They typically contain a message, an alert, offer, or a reminder that persuades the customer to click on it.

When should you send mobile push notifications?

Some common scenarios when mobile push notifications can be effective are onboarding new customers, running promotions, prompting the customer to complete a transaction after cart abandonment, and re-engaging dormant customers who might be likely to churn.

You can use our product analytics tool to analyze your customer data and get insights on the perfect time and the perfect channel to send push notification campaigns. You can even use our AI automation feature Sherpa to optimize for the best time when a customer is most likely to engage.

What are mobile push notifications used for?

Mobile push notifications are primarily used for sending in-app messages. The message varies from app to app. For instance, a fitness app will send a reminder as a push notification while a stockbroking app will send live stock prices as push notifications. In other words, push notifications are used to send short snippets of information that will persuade the customer to use the app.

What are the types of mobile push notifications?

There are 8 common types of push notifications. They are:

  • Updates
  • Reminders
  • Alerts
  • Geolocation based
  • Promotional notifications
  • Recurring notifications
  • Rating/review/feedback notifications

Of course, these are only the most common types of Push Notifications. There are other types of notifications that can be configured depending on the app’s purpose.

What is the difference between mobile push notifications and in-app messages?

Mobile push Notifications can appear on the mobile app and SMSes. They appear even when the customer is not on the app. In-app messages appear only when the customer is using the app.

Push Notifications are mostly used for marketing and to boost customer retention. Sometimes, they might be used out of context just to alert the customer about necessary information or to push new launches and campaigns. In-app messages are highly contextual and are created based on the customer’s real-time app activity.

What’s New at MoEngage

Here are some actionable resources on AI-based optimization that we've curated for you

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PUSH BENCHMARKS

Get the Latest Push Notification Deliverability Benchmarks

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PUSH CAMPAIGNS

Understand How to Optimize Push Notification Campaigns with AI

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PUSH BENCHMARKS

Get the Latest Push Notification Deliverability Benchmarks

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PUSH TEMPLATES

Learn How to Craft Beautiful Notifications Within Minutes

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PUSH CAMPAIGNS

Understand How to Optimize Push Notification Campaigns with AI

Read More
blog image
PUSH BENCHMARKS

Get the Latest Push Notification Deliverability Benchmarks

Read More
blog image
PUSH TEMPLATES

Learn How to Craft Beautiful Notifications Within Minutes

Read More
blog image
PUSH CAMPAIGNS

Understand How to Optimize Push Notification Campaigns with AI

Read More
blog image
PUSH BENCHMARKS

Get the Latest Push Notification Deliverability Benchmarks

Read More
blog image
PUSH TEMPLATES

Learn How to Craft Beautiful Notifications Within Minutes

Read More
blog image
PUSH CAMPAIGNS

Understand How to Optimize Push Notification Campaigns with AI

Read More
blog image
PUSH CAMPAIGNS

Understand How to Optimize Push Notification Campaigns with AI

Read More
blog image
Push Templates

How Airtel Used Stylized Push Templates to Uplift Their CTR

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Product Updates

A New Real-Time Transactional Messaging Infrastructure For Brands

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Push Notification

Understand How to Optimize Push Notification Campaigns with AI

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Push Templates

How Airtel Used Stylized Push Templates to Uplift Their CTR

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blog image
Product Updates

A New Real-Time Transactional Messaging Infrastructure For Brands

Read More
blog image
Push Notification

Understand How to Optimize Push Notification Campaigns with AI

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blog image
Push Templates

How Airtel Used Stylized Push Templates to Uplift Their CTR

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blog image
Product Updates

A New Real-Time Transactional Messaging Infrastructure For Brands

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Push Notifications

Push Notification Deliverability Benchmarks For India, 2022

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Push Notifications

Alternatives To Firebase Cloud Push Notifications (FCM)

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Push Notifications

How Airtel Used Stylized Push Templates to Uplift Their CTR

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