Mobile Push Notifications
Get Noticed with Personalized Push Messages
Thanks to the power of AI and our targeted push strategy — based on lifecycle, events, behavior, location, and more — your customers get your message when they’re most likely to engage with your brand.
Schedule a Demo


Break Through the Clutter with Relevant Notifications
Make Your Notifications as Beautiful as they are Timely
Break through the clutter and stand out on your customer's mobile screen by adding background images, GIFs, videos, and interactive carousels.

Don’t Just Send, Deliver
With Push Amplification™ Plus, you can bypass network barriers and OEM restrictions, improve push notification delivery rates, and reach up to 40% more customers.
Event-triggered, customer lifecycle notifications
-
Event-triggered, customer lifecycle notifications
-
Automatically trigger push notifications based on the customer’s interactions across their lifecycle. Welcome a new customer, remind them about items left in their cart, or even win-back inactive customers.
-
Order and purchase history notifications
-
Order and purchase history notifications
-
Increase customer experience and lifetime value with personalized product and content recommendations based on past orders and purchases, and AI-powered predictions.
-
Behavior-based notifications
-
Behavior-based notifications
-
Send AI-powered personalized push notifications based on your customers’ interests, lifestyle choices, preferences, affinity, and even future actions.
-
Location-based notifications
-
Location-based notifications
-
Deliver real-time messages tailored to your customers based on their location. Whether it’s pointing them to the nearest brick-and-mortar to pick up their order or welcoming them into your business, you can meet them right where they are.
-
Create an Impact with Customized Push Notification Designs
Stay on Brand When it Matters Most
Customize preset push notification templates with your company’s branding for a consistent experience across your communications.

Personalize to Get the Right Attention
Segment your customers based on their browsing behavior, transaction history, interests, preferences, and demographics. Craft attention-getting and personalized notifications for each customer segment.

How Can We Help?
Build your business at a global scale for a global audience
Reach your Customer Engagement goals across geographies
Learn how you can leverage insights-led engagement at an enterprise-level
Connect with our product experts for a personalized walk-through of our platform
Frequently Asked Questions
What are mobile push notifications?
Push Notifications are bite-sized messages that are ‘pushed’ or sent to a customer’s mobile. They typically contain a message, an alert, offer, or a reminder that persuades the customer to click on it.
When should you send mobile push notifications?
Some common scenarios when mobile push notifications can be effective are onboarding new customers, running promotions, prompting the customer to complete a transaction after cart abandonment, and re-engaging dormant customers who might be likely to churn.
You can use our product analytics tool to analyze your customer data and get insights on the perfect time and the perfect channel to send push notification campaigns. You can even use our AI automation feature Sherpa to optimize for the best time when a customer is most likely to engage.
What are mobile push notifications used for?
Mobile push notifications are primarily used for sending in-app messages. The message varies from app to app. For instance, a fitness app will send a reminder as a push notification while a stockbroking app will send live stock prices as push notifications. In other words, push notifications are used to send short snippets of information that will persuade the customer to use the app.
What are the types of mobile push notifications?
There are 8 common types of push notifications. They are:
- Updates
- Reminders
- Alerts
- Geolocation based
- Promotional notifications
- Recurring notifications
- Rating/review/feedback notifications
Of course, these are only the most common types of Push Notifications. There are other types of notifications that can be configured depending on the app’s purpose.
What is the difference between mobile push notifications and in-app messages?
Mobile push Notifications can appear on the mobile app and SMSes. They appear even when the customer is not on the app. In-app messages appear only when the customer is using the app.
Push Notifications are mostly used for marketing and to boost customer retention. Sometimes, they might be used out of context just to alert the customer about necessary information or to push new launches and campaigns. In-app messages are highly contextual and are created based on the customer’s real-time app activity.
What’s New at MoEngage
Here are some actionable resources on AI-based optimization that we've curated for you