- Orchestrate personalized customer journeys and convert customers to brand loyalists
- Craft cross channel onboarding, retention, or reactivation journeys with no code Flows across customer lifecycles
Create engaging micro-moments for customers across all channels and touchpoints
Tap into all communication channels your customers use
Send automated messages that are relevant and contextual
Segment your customers based on their preferences
Engage every consumer using our AI-powered analytics
Personalize customer journeys based on their behavior
Use our AI Sherpa to achieve optimum results
Here’s how MoEngage helped brands connect with their consumers and drive better results with marketing automation.
With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.
Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.
Increase in CTR through Personalization
Lift in Conversion with IPO
Increase in CTR using Best Time to Send
For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.
The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.
Uplift in Purchases
Retention Rate of Subscribers and Purchases
1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.
1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.
Incremental app opens
Increase in CTRs
With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.
The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.
Uplift in the App Engagement Time
Higher Onboarding Completions
Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).
Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.
Increase in repurchase rate
Boost in return on online ad spend (ROAS)
The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.
OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.
Increase in delivery rates for Xiaomi Devices
Uplift in overall push notification campaign delivery rates
The COVID-19 pandemic transformed content consumption from static to dynamic. Consumers across geographies are more alert now and need a consistent and continuous feed of information and entertainment.
The growth and content teams at Airtel Xstream understood this shift and with the help of MoEngage, segmented their users and served real-time notifications of Live News, Cricket, Shows, and E-Sports.
conversion rate from in-app interstitials
user retention rate on mobile apps
The challenge was in data getting stuck in silos and integrating campaigns under one platform for all 3 of their business units and automating functions and processes across teams.
Using MoEngage, Ahamove seamlessly built automation processes without any constraints in time and integrated their business units and their third-party engagement and retention tools into one platform. This saw a significant increase in overall performance.
Increase in Monthly Traffic
Increase in Push Notifications Delivery
The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.
The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.
Increase in conversions (purchases)
Increase in overall traffic
The highest grade of security and compliance to ensure data integrity and privacy. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access Controls such as SSO and Two-Factor Authentication.
MoEngage is a full-stack solution that consists of in-depth analytics, automated omnichannel engagement, and AI-driven personalization.
Personalize every customer interaction and automate processes, from predictive segmentation to website personalization and location-based marketing. Enable deeper relationships with your customer.
The right marketing automation tool can help overcome the challenges of lead generation and customer engagement. With the right marketing automation tool, you can streamline workflows, deploy contextual campaigns and improve your overall sales pipeline.
For example, in the early stages of the lead nurturing process, brands look for awareness and education. A marketing automation system ensures targeted messaging specifically tailored to segments based on geographies and behavior.
MoEngage marketing automation solution helps drive business revenue and growth by improving engagement across multiple channels. The dynamic messaging capabilities provide more granular control over every aspect of the digital marketing, including social media, Whatsapp messaging, push notifications, email marketing campaigns and more.
Besides directly impacting the bottom line, marketing automation helps align marketing and sales teams, breaks silos, and improves efficiency by offering seamless omnichannel experiences.
If you have a leaky sales funnel or have a higher customer churn, it’s time to implement a marketing automation tool that helps remove the guesswork from inbound marketing. MoEngage’s marketing automation solutions like in-depth analytics, user path analysis, funnel data, segmentation, and predictive capabilities, let you hit the bullseye in all your marketing processes.
Marketing Automation can drive leads at all levels – from small businesses to global enterprise organizations. Let’s look at the example of Sephora.
Customers used the Sephora app to book consultations and search for products that were available at the store. Hyper-personalized marketing automation that stitched the offline and the online stores helped build a successful loyalty program that gained them more than 25 million members.
The right marketing automation platform gives you demographic, behavioral, and transactional data that helps you understand your customer and engage at the right time to improve your lead generation.
MoEngage gives you 360-degree insight into your customer so that you can take your marketing game to the next level by maintaining constant contact.
The best marketing automation software will help deliver customized messaging across your customer’s journey. MoEngage helps provide a digital-first buying experience by personalizing every single touch-point. Its in-depth analytics demonstrates success beyond the bottom lines and revenues. This data-driven approach helps convert more leads into customers than any other tools in the marketing automation space.
Personalize every customer interaction through insights-led customer engagement platform, MoEngage. You can start by signing up on the platform or scheduling a demo with us.
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