Customer Engagement Deep Dive:
Stop Guessing Which Campaigns Drive

Marketing teams easily report on clicks and conversions, but proving real business impact to leadership remains a slow, manual process. In this deep dive see how MoEngage connects campaign engagement directly to revenue and retention. You'll also witness the MoEngage Analytics Agent answering performance questions in plain English within seconds.

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Key Highlights

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1:12

See Cross-Channel Campaign Performance in a Single View

This demonstration shows MoEngage's campaign stats dashboard, which provides high-level performance statistics and a comprehensive cross-channel comparison table. The key feature highlighted is the ability to view all marketing channels (in-app, email, push notifications, SMS) in a single dashboard view, eliminating the need to check multiple separate dashboards.

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2:24

Ask an AI Agent About Your Campaign Performance in Real Time

This demonstration showcases how to use the campaign insights agent through Merlin AI studio to analyze campaign performance data. The speaker explains how the AI agent provides instant access to revenue conversion, engagement rates, and other campaign metrics, eliminating the need to request data from other teams and reducing wait times from days to seconds.

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0:52

Out-of-the-Box Dormant User Data — No Data Team Required

This video explains MoEngage's dormant users feature, which provides clients with out-of-the-box dormant user calculations and real-time data access. The speaker emphasizes how this eliminates the need for marketing teams to rely on other departments to pull data from warehouses, reducing delays and enabling immediate action.

Customer Engagement Magazine: Human or AI?

Perspectives from marketing and product leaders at Calm, Amazon Music, Talkspace, and more on where AI ends and human judgement begins. Issue #1: Data · Available now | Issue #2: Personalization · August 2026 | Issue #3: Risks · November 2026

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