Magazine Sneak Peek: What “Human or AI?”
Looks Like in Practice
A panel discussion for B2C marketing leaders navigating the tension between automated efficiency and human judgment. Watch the on-demand recording and get your copy of Customer Engagement Magazine: Human or AI?, now live.
Now Available On-Demand!
Former VP and Principal Analyst
Global Customer Data Senior Manager
VP Marketing, North America, MoEngage
The "AI will change everything" conversation isn't useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that.
Customer Engagement Magazine: Human or AI? is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk.
Join our live webinar before Issue #1 ships in June, featuring an ex-Forrester analyst advising on data strategy and a senior Fortune 500 marketing practitioner navigating AI adoption.
Most personalization problems aren't personalization problems at all; they're data problems. The companies winning right now are the ones building an unstructured data strategy alongside the structured one they've had for years.
There’s a fine line between useful and uncomfortable. We'll discuss zero-party and first-party data, what it means to make the customer the hero of the data exchange, and why your segmentation approach may be holding back your AI capabilities.
It's not a lack of enthusiasm that’s slowing down AI adoption inside large organizations. This webinar will cover what risk management looks like in practice, why vendors often carry less risk than building in-house, and how teams can start small without stalling permanently.
A quarterly printed and digital magazine for B2C marketing leaders, featuring insights from practitioners at brands like Amazon Music, Calm, FanDuel, T-mobile, Pennymac, and SoundCloud. Subscribers receive all three issues automatically as each one launches.
Subscribe once. Get all three issues — digital and physical.
30-page print edition
3 issues, 1 subscription
Curated by practitioners
