Customer Engagement Platform

Insights-Led Customer Engagement Platform that Drives Contextual Engagement

Provide contextual nudges based on insightful customer preferences and behavior. Increase engagement and customer retention in real-time, and drive up to 40% higher conversion rates by orchestrating highly personalized experiences with our Customer Engagement platform.

Leading Brands Worldwide Use MoEngage to Drive Results

Deliver Exceptional Experiences with Personalization and Segmentation

Dissect your customer data in real-time to get rich insights on your customers and engage them contextually
Segment based on behavior and attribute to discover hidden engagement and/or drop-off drivers
Dive deeper into segmentation to understand customer retention and behavior
Drive up to 6x click-throughs and 4x conversions with automated Customer Engagement features like Smart Triggers and AI-driven marketing engine Sherpa

Improve and Analyze Campaign Performance with Actionable Insights

Get better insights into your customers with in-depth analytics
Improve conversion, visualize engagement trends and see the impact of your marketing automation campaigns
Get a 360-degree view of a customer journey across devices, channels, and products

Measure Engagement and Conversions with Dynamic Campaigns

Increase monetization and funnel performance
Make use of our state-of-the-art automation equipped with dynamic message automation capabilities
Build funnels with the no-code visual journey builder of MoEngage
Engage customers seamlessly at every stage of their journey

Improve Campaign Performance by 4X with Predictive Segmentation

Segment your customers according to Recency [R], Frequency [F], and Monetary [M] and take the guesswork out of marketing campaigns
Use intent-based segmentation models to help personalize your communication and retain customers
Group your customers based on churn risk, price sensitivity, needs attention, loyalty, etc.
Optimize your marketing campaigns based on these segments, and deliver contextual and engaging content across your customer’s journey

Curious to see how MoEngage will work for you?

Request a Demo

Get Enterprise-Ready Scale & Security

We grow with you. Today, we help brands deliver personalized engagement securely and reliably to 1/7th of the world's population every month.

Achieve Results at a Massive Scale

Create relevant and delightful micro-moments for customers across all digital touchpoints

80B

Messages sent every month

900M+

Monthly active users profiled

1T+

Users reached every month

1000+

Brands from around the world

Acquire and Retain Customers with Campaigns Across 10+ Channels

Increase Customer Engagement across channels, deploy campaigns that carry the "wow" factor, and build thriving customer relationships that last long.

Mobile Push

Engage your customer with onsite messaging tailored to their likes, preferences, choices and behavior.

Acquire and Retain Customers with Campaigns Across 10+ Channels

Increase Customer Engagement across channels, deploy campaigns that carry the "wow" factor, and build thriving customer relationships that last long.

Customer Engagement Capabilities Provided By MoEngage

Unify Customer Data

View customer data from various systems on a single platform

Customer Journey Orchestration

Deliver meaningful experiences across a customer's lifecycle

Segmentation

Segment your customers based on their purchase behavior

Insights & Analytics

Transform data into actionable insights with our AI-powered analytics

1:1 Personalization

Deliver hyper-Personalized content experiences based on customer insights

Automation at Every Stage

Automate customer journeys across channels at scale

Hear From Our Customers

Here’s how MoEngage helped brands connect with their consumers and drive better results with Customer Engagement campaigns.

How JibJab Achieved A 30% Boost in Happy Customers with Personalized Push Notifications

CHALLENGE

With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.

SOLUTION

Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.

26%

Increase in CTR through Personalization

15%

Lift in Conversion with IPO

82%

Increase in CTR using Best Time to Send

MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.

The Problem

For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.

MoEngage Solution

The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.

56%

Uplift in Purchases

65%

Retention Rate of Subscribers and Purchases

1Weather, Top-rated U.S. Weather App, Scales Mobile User Engagement by 3X

The Problem

1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.

MoEngage Solution

1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.

25 Million

Incremental app opens

10%

Increase in CTRs

S’More Achieves 65% Uplift in the App Engagement Time with Personalized Customer Experiences

Business Need

With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.

MoEngage Solution

The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.

65%

Uplift in the App Engagement Time

15%

Higher Onboarding Completions

Popular U.S. Bridalwear Brand Cocomelody Boosts Repurchase Rates by 27%

The Problem

Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).

MoEngage Solution

Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.

27%

Increase in repurchase rate

69%

Boost in return on online ad spend (ROAS)

OYO Boosts Push Notification Delivery by 44% Using MoEngage

The Problem

The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.

MoEngage Solution

OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.

44%

Increase in delivery rates for Xiaomi Devices

25%

Uplift in overall push notification campaign delivery rates

How Airtel Xstream achieved their North Star Metrics for Growth using MoEngage

What was the challenge?

The COVID-19 pandemic transformed content consumption from static to dynamic. Consumers across geographies are more alert now and need a consistent and continuous feed of information and entertainment.

How was it solved?

The growth and content teams at Airtel Xstream understood this shift and with the help of MoEngage, segmented their users and served real-time notifications of Live News, Cricket, Shows, and E-Sports.

85.6%

conversion rate from in-app interstitials

61.4%

user retention rate on mobile apps

Ahamove Sees over 14X Conversions after Partnering with MoEngage

Business Challenge

The challenge was in data getting stuck in silos and integrating campaigns under one platform for all 3 of their business units and automating functions and processes across teams.

Solution

Using MoEngage, Ahamove seamlessly built automation processes without any constraints in time and integrated their business units and their third-party engagement and retention tools into one platform. This saw a significant increase in overall performance.

Increase in Monthly Traffic

Increase in Push Notifications Delivery

Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%

The Problem

The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.

MoEngage Solution

The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.

60%

Increase in conversions (purchases)

20%

Increase in overall traffic

Optimize Every Touchpoint with MoEngage’s Customer Engagement Solution

Industry grade data security compliance

Security first culture with SSO, 2FA, SOC-2 compliance. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access controls such as Single Sign-on and Two-factor Authentication.

Full-stack solution for accelerated growth

Measure, iterate and grow faster with a full-stack solution that delivers Customer Engagement and in-depth analytics.

Personalize every touchpoint at scale

You can now personalize every customer interaction, from predictive segmentation and website personalization to location-based marketing.

Frequently Asked Questions

What is a Customer Engagement platform?

The right Customer Engagement platform helps brands convert, retain, and engage more customers. The customer engagement tool sends out automated messages and notifications across devices and platforms based on behavior and attributes across every touchpoint of their lifecycle.

Which channels are best for Customer Engagement?

You can create seamless, connected customer experiences across channels and devices with our Customer Engagement platform. Onboard, retain, or help customers discover your product value faster. From in-app, SMS, Cards, Push Amplification, web notifications, and email, to onsite messaging, MoEngage helps you engage customers through the right channels to help boost engagement across various touchpoints across the customer’s lifecycle.

MoEngage’s Customer Engagement analytics platform helps optimize conversion funnels, personalize onboarding flows and identify behaviors that improve customer retention.

How do you start with Customer Engagement?

Begin with visualizing and creating marketing journeys. Automate marketing campaigns from onboarding to engagement to drive customer loyalty and improve retention.
The second step is to let AI optimize (like Sherpa of MoEngage) your engagement campaigns and automatically send notifications when your customer is most likely to convert.
The third step is to analyze to discover insights across your portfolio and plan campaigns that deliver automated and personalized marketing communication across channels and devices.
The last step is to take the guesswork out by integrating personalized feedback loops that indicate how to improve your product and performance.

Which important Customer Engagement metrics are important to be tracked in 2022?

Here are the top customer engagement metrics that you should consider in 2022:

Net Promoter Score (NPS): With this score, you can check the overall customer’s trust and satisfaction with your brand. The right NPS survey will help in understanding the customer’s viewpoint and make improvements that can cause significant impacts on customer satisfaction and their consequent actions.
Customer Acquisition Cost (CAC): This deals with the cumulative index of customer satisfaction. To improve CAC, you’ll need to
- Conduct A/B split testing repeatedly
- Improve the overall user experience
- Use customer engagement automation techniques
- Influence customer loyalty with customer relationship management
Customer churn: This data reflects the number of customers lost in a given period divided by the number of customers at the beginning multiplied by 100. The churn rate tells you about the company’s current situation, the customer satisfaction rate, and the overall ability of the brand to handle churned customers and failed subscriptions.
Customer Satisfaction Score (CSAT): This score measures customer satisfaction and the overall experience. It indicates the retention rate and the probability of them repurchasing products.
Customer Effort Score (CES): This metric measures how much your customer interacted to complete a transaction with your company.
User Actions: This is the total amount of time the customer spent on your app/website.
Activity Time: This calculates the total amount of time the customer spent on a particular page after opening or logging into your website.
Service Accessibility Metrics: If your brand does not communicate regularly with your customers, you might lose them. This metric calculates how much service accessibility you have with your customers.
Page visit frequency: This informs how many customers are visiting your website at any given time.
Service Quality and VoC Metrics: Service Quality and VoC metrics rely on how satisfied your customers are with the product and services and also help cater to their needs.
Staff empowerment and connection metrics: Get a better understanding of how your agents can cope with your customer needs and wants.
Conversion rate: This identifies the percentage of customers who are completing a set of tasks.
Bounce rate: This identifies the number of customers who exit your website/app after visiting just a single page.

Use our Customer Engagement capabilities to build meaningful relationships with your customers, drive retention, improve ROI and enhance brand loyalty.