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Overview

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Step to Create a Server-side Experience

1. Target Users: Specify the audience for your web experience.
2. Content: Specify the variation and personalized content for the selected users.
3. Schedule and goals: Specify a delivery schedule and conversion goals for the experience.

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Step 1: Target Users

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Experience Details

• Experience name - Type the name of the experience to manage and identify it. The experience name must have at least five characters and at most 256.
• Experience tags - Select the experience tags from the drop-down list. Tags help you add context to your experience. For example, you can add ‘onboarding’ as a tag for an experience created for onboarding users to your platform or app. For more information, refer to Tags.
• Experience key - Specify an experience key that will help you uniquely identify the experience. The experience key will be used as part of the API request to fetch server-side experiences. Experience key must have atleast five characters and at most 50. Experience key cannot be updated once the server-side experience is published.

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Target Audience

Defining your Target Audience

You can add multiple audiences (up to ten) to your experience. For example, let’s take the case of a brand that sells skin care products. If a marketer creates the following audience segments, they can personalize the experience for each of these segments.

• Users who have viewed perfumes or have shown an interest in them - the marketer can personalize the App and/or website such that perfumes are shown primarily on the page with mentions of the latest arrivals, discounts, upcoming sales, testimonials, celebrity reviews, etc.
• Users who have clicked on discount offers for skin care products - the marketer can personalize the App and/or website such that offers and discounts on skin care products are shown primarily on the page.
• Users who have shown interest in natural skin care products - the marketer can personalize the App and/or website such that natural and cruelty-free products are shown primarily on the page.

Click on the +Add Audience to get various options to specify the target audience for the experience. You can:

1. Add an existing audience by selecting one of the already added audiences shown in the dropdown. Click Select at the bottom line to add the audience to your experience.
2. Duplicate and edit an existing audience. Select an audience in the dropdown and click Duplicate and Edit at the bottom right corner to modify the details.
3. Add a new audience by clicking + New Audience.

You can specify the following fields in the New Audience pop-up:

1. Audience Name - the unique name that identifies your audience.
2. Segmentation criteria - the segmentation filters that help you define your audience. This section helps you add criteria for the target user selection. For example, if you want to add/delete users who have added items to the cart but have yet to complete the purchase or users who have not received notifications or opened their app in the last ‘x’ days, and so on.
   • All Users
   • User Property
   • User Behavior
   • User Affinity
   • Custom Segment

   Allows you to send the campaign to all the users of the app. When you use this option, you cannot add multiple filters.

   Allows you to target the users based on user property such as first seen, last seen, city, and so on. Select the User Properties and do the following:

   1. Select desired user property and filter conditions.
   2. Provide the filter value/s to create a rule. For more information, refer to Create Segments.

   Allows you to target the users based on the user’s behavior or event, such as app/site opened, viewed product, and so on. Select the User Behavior and do the following:

   1. Select the execution condition and the desired user activity (event)
   2. Provide event frequency and time duration for the event execution
   3. Add Event attribute with a filter condition
   4. Provide the filter value/s to create a rule. For more information, refer to Create Segments.

   Affinity Segments are groups of users created based on the user performing an action with a specific attribute value. For more information, refer to User Affinity. Select User Affinity and do the following:

   1. Select the desired user event or attribute.
   2. Select the user affinity parameter from
      • Predominantly Select affinity attribute with a filter condition and provide the affinity values.
      • Minimum of Select affinity attribute with a filter condition and provide the affinity values.
      • Most number of times: Type or use the arrows to provide the top or bottom percentage of users
      • Least number of times: Type or use the arrows to provide the top or bottom percentage of users
   3. Type or use the arrows to provide time duration for the event execution.
   4. Click the Attribute button to add more attributes to the filter.

   Select the Custom Segment section, then select the desired custom segment to create a rule. For more information, refer to Custom Segments.
3. In-session attributes - allow you to group visitors based on specific conditions. You can add the following in-session attributes:

   Field	Description
   Query Parameter	The Query Parameter field enables the use of custom key-value pairs to identify and include users in a specific target audience. These key-value pairs act as an additional layer of targeting criteria, supplementing the segmentation rules already defined. For instance: If your app supports content in multiple languages, such as English and Spanish, you can define a key called language_preference with corresponding values: en: To target users who prefer content in English. es: To target users who prefer content in Spanish. By leveraging this field, you can ensure that users are matched to the appropriate audience based on their preferences or attributes, providing them with a more personalized and contextually relevant experience.
   Day of the week	This field lets you segment users based on the day of the week.
   Time of the day	This field lets you segment users based on the hour of the week. You can choose from any of the one-hour slots in a day available in the dropdown.
   Geolocation	This field lets you segment users based on the geolocation from where they visit your App and/or website. You can choose the Country, State/Region, and City where the user is located or exclude a specific Country.
   Device Type	This field lets you segment users based on the device with which they visit your App and/or website. You can include or exclude one or a combination of the following: Mobile, Desktop, or Tablet.

4. Exclude Users - You can exclude users who use certain in-session attributes by clicking Exclude Users and specifying the in-session attributes in the Select attribute dropdown.
5. To personalize using the user’s in-session behavior, click +In-session Behavior and add the event condition - _Has Executed/Has Not Executed_and choose the event in the Select an event dropdown. Note: Only the last ten instances of the selected user action will be considered for targeting In-Session behavior.
6. The Save for later use checkbox is checked by default. This saves the audience added and makes it available for other experiences.
7. Click Add at the bottom right corner of the screen to add the audience.

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Step 2: Content

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Variable types

• Number
• String
• Boolean
• Float
• JSON

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Personalization of Content

• MoEngage Templating Language (JINJA)
• Catalogs
• Content APIs
• Content Block
• Auxiliary Data
• Decision Policies

1. You can personalize your content by pressing @ anywhere within the text area as shown below.

2. Select either Data personalization or Content Block.
3. Click the Data personalization tab and from the drop-down, select one of the following
   1. User Attributes
   2. Select one of the following as for alternate (Fallback) to the personalization:
      • No Fallback
        Choose the option for personalized content. The option results in no alternates when the personalization does not work.
      • Do not send Web Personalization
        Choose the option where if the personalization does not work, Personalized experiences are not delivered.
      • Replace Text
        Type or paste the text used when the personalization does not work.
   3. Product Sets
   4. Content API
      1. Modify the values of the parameters of the Content API.
   5. Content Block
      1. Select the content block to be inserted
      2. You can optionally choose to Insert only the content of the content block.
         When the option is selected

         • Only the content is inserted
         • The content is disconnected from the content block
         • Any content update in the content block is not reflected in the inserted content.
   6. Decision Policies
      1. Select the decision policy to be inserted.
4. Click Done.

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Step 3: Schedule and goals

1. How many users have viewed the product page?
2. How many of them added that product to the cart?
3. How many of them made a successful order?