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WhatsApp Templates

WhatsApp templates streamline communication by allowing businesses to create predefined, personalized messages. Using MoEngage, you can now send WhatsApp messages using templates that are pre-approved or whitelisted, either directly or through a WhatsApp Service Provider (BSP). This feature improves business efficiency by enabling automated notifications, fostering better customer engagement on WhatsApp, and enhancing brand trust. WhatsApp templates allow you to:
  • Improve customer engagement with automated messaging
  • Streamline notifications for events, reminders, and updates
  • Utilize predefined messages for consistency and speed
For more information, refer to WhatsApp Templates.

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Enhancements in iOS and Web Push Permission and Reachability

The iOS push permission and reachability now have the following enhancements:
  • Introduction of Provisional Push Notifications: This allows you to send notifications silently and lets your users experience the value of push notifications before deciding whether to grant full push permission.
  • Changes in reachability to include the Opt-in status: The Reachability Push iOS user attribute is now updated to incorporate the opt-in status of the users’ devices. This will have the following values:
    • 201 - Reachable and opted in
    • 202 - Not reachable due to opt-out
    • 200 - Reachable an opt-in status unknown
  • Changes in the event when the Opt-in status for a user changes: As the Push Preference Changed iOS event is getting deprecated, this behavior will now be tracked by the Subscribed to Push and Unsubscribed to Push events with the event attribute Platform = iOS.
    Note that this change applies to iOS devices with SDK upgraded after September 9, 2024 and Flutter and React Native SDK released after October 1, 2024.
The web push permission and reachability now have the following enhancements:
  • Changes in reachability to include the Opt-in status: The Reachability Push Web user attribute is now updated to incorporate the opt-in status of the users’ devices. This will have the following values:
    • 201 - Reachable and opted in
    • 202 - Not reachable due to opt-out
  • Changes in the event when the Opt-in status for a user changes:
    • As the Subscribed to Web Push event is getting deprecated, this behavior will now be tracked by the Subscribed to Push event with the event attribute Platform = Web.
    • As the Unsubscribed to Web push event is getting deprecated, this behavior will now be tracked by the Unsubscribed to Push event with the event attribute Platform = Web.
For more information, refer to iOS Push Permission and Reachability and Web Push Permission and Reachability.

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Enhanced Click-Analysis in In-app Messaging

Before this release, tracking clicks on a widget was a tedious process. You had to navigate to the segmentation section, write detailed queries using campaign and widget IDs, and then extract a segment for downloading it or creating a campaign. The same process was applicable for user behavior analysis or funnel creation, and it was often challenging to find the widget ID. This enhancement allows you to handle all these tasks directly within the Click analysis tab on the campaign info page.

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Sorting on Tables in Analytics

Previously, you had to download data to external tools for custom sorting, which added extra steps and delayed your workflow. The new in-platform sorting feature removes this complication.
The sorting functionality lets you easily sort data in ascending or descending order across multiple columns. Sorting is available on:
  • Different analysis categories: User, Behavior, Funnel, Session, and Source tables
  • Custom Dashboards in the table view
For more information, refer to Analyze.

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Delay for Custom Event in OSM

You can now add a delay in delivering the On-site Messaging (OSM) instead of rendering it immediately after a custom event. This feature is beneficial for scenarios where timing is critical, but immediate messaging may not be ideal. For instance, when a user completes a form submission (custom event), the OSM can wait a few seconds before displaying a message, allowing users to finish their workflow comfortably. This feature can lead to smoother, less disruptive user experiences, giving end-users time to complete their current tasks without interruptions. For more information, refer to Create OSM Pro Campaign.

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User Activity Beyond 30 Days

MoEngage now shows user activity on the User Profile for the entire duration of your account’s data retention. Activity Info shows all events and event attributes performed by the user in the last 30/60 days (based on plans and data center), sorted by the event execution time. This helps you get a clear picture of your user’s action history. You’ll notice that the date range in the Event Filters section now shows dates up to the account’s data retention. For events beyond the last 30 days, you can choose a maximum date range of 7 days, select the events and attributes you want to see for a user, and click Apply to see the results. For more information, refer to User Profile.