SMS Marketing For Omnichannel

Get greater reach and engagement by integrating
SMS into your Omnichannel marketing strategy

Win With Personalized SMS Marketing

  • Promote

  • Retarget

  • Notify

  • Re-activate

  • Integrate

  • Transact

Tab 1


Run offers, promotions, discount codes, contests, and more to boost conversions using SMS marketing.

Tab 2


Use dynamic messaging technology to deliver behavior-based product recommendations and bring users back to your app or website.

Tab 3


Notify users about milestones, appointments, loyalty points, due dates and more.

Tab 4


Reach users who have uninstalled your app and encourage them to re-install with personalized offers.

Tab 5


Include SMS in your omnichannel marketing strategy and create integrated experiences for customers across email, mobile, and web.

Tab 6


Alert users about transactional and time-critical information like sale receipts, reward points, delivery status, bank balances, service status and more.

Why MoEngage For SMS Marketing?


Drive better engagement with personalized recommendations powered by MoEngage's proprietary Dynamic Messaging capabilities. Optimize message delivery time for maximum engagement with MoEngage's Sherpa AI Engine.

Smart Triggers

Perfectly Timed Messages

Deliver perfectly timed and personalized messages. Create behavioral triggers which run in real-time (or) after some minutes/ hours/days.

Offer A Seamless Experience

Complete the experience. Send users to a specific page on your app or website and not just the home screen for a faster shopping experience.

Deep Link

Track and Report

Track key metrics such as the number of SMSes sent, delivered, clicks, conversions and more to evaluate campaign performance.

Easy Integration with Multiple SMS Vendors

Have a preferred SMS vendor? We have easy integrations with Gupshup, Solutionsinfini, Nexmo, Twilio and more.

Want to integrate SMS into your omnichannel strategy?

Omni-Channel Marketing Strategy

Learn how SMS can complement your omni-channel marketing strategy.

Why Leading Brands Choose MoEngage Over Competition

Oyo Logo

"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."

Pranav Agrawal
Pranav Agrawal
AVP - CRM Head

"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."

Jonathan Abrahamson
Jonathan Abrahamson
VP Digitization
Deutsche Telekom
Tokopedia Logo

"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."

Holy Theodore
Holy Theodore
Senior Digital Marketing Strategist
Gaana Logo

"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."

Nachiketa Arya
Nachiketa Arya
Product Manager for Engagement
Snapdeal Logo

"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"

Tarun Babbar
Tarun Babbar
Growth Marketing
Ayopop Logo

"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

Mar Mallolas
Marc Mallolas
Head of Marketing &
Business Intelligence,

Recognized By Industry Leaders

recognized industry leaders

Start engaging users with
personalized timely push notifications.

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Frequently Asked Questions

  • What is SMS marketing?

    SMS Marketing is a marketing technique that uses Short Message Services to reach out to customers. It is permission-based and users can opt-in to receive details of products, get offers or reminders using text messages.

  • How does SMS marketing work?

    You can integrate SMS Marketing in your Omnichannel strategy to increase your reach and engagement with users. With perfectly timed messages rolled out through segmentation of users, you can inform your users about upcoming events or products, prompt them to download your app or ebook or remind them about the abandoned cart. You can provide a seamless experience to your user base and it's an effective way to retarget your users through behavior-based dynamic messaging provided by MoEngage SMS.

  • How to set up SMS marketing?

    Using MoEngage, SMS marketing is just a cakewalk. You have to first configure your SMS Provider. MoEngage has default integration with SMS Gupshup, Solutions Infini, and Sinch (US only). If you want to go for other SMS providers, you can set the custom connector in MoEngage. Once this is done, you have to select the attribute for extracting the User's Mobile Number so that MoEngage can get it in the database. Set the frequency for sending out SMS during campaigns and the time duration. You are now set to generate your SMS Campaigns.

  • How SMS messages orchestrate the omnichannel experience?

    With personalized contextual messages that can be crafted with the help of MoEngage SMS, you can run campaigns and promote your offers to get conversions in your omnichannel efforts in parallel with the other channels including email, mobile, and the web. With MoEngage, you can readily keep track of how all your marketing channels are performing.

  • How is SMS used in omnichannel customer service experience?

    MoEngage provides dynamic messaging using which you can drive your omnichannel experience by integrating your existing marketing channels with SMS. This not only enhances your reach but gives you an upper hand because SMS can be used to redirect your users to your website or app, or you can appeal the users who have opted out of your email campaigns to subscribe again. With contextual messages that are sent out keeping in mind the user behavior metrics, you can easily target the right set of users at a perfect time to win them back.

  • How do companies enhance omnichannel marketing with SMS messaging?

    SMS is still one of the effective channels to communicate when there's no internet. Companies can leverage the benefits of SMS Marketing by integrating it with other online channels like Email and Web. It can be used to reach, engage and retain users through personalized messages sent at the right time. MoEngage helps you to plan an omnichannel strategy for your marketing campaigns through contextual messages that can be designed without the help of developers and within a few minutes. Stay connected with your users using SMS and notify them to visit your app or website through action triggers.

  • What are the benefits of SMS marketing?

    SMS marketing has a lot of benefits;

    • ⦿ Wide and direct reach to the users

    • ⦿ Cost-effective messaging channel

    • ⦿ Easy integration with existing marketing channels

    • ⦿ Flexible with Opt-in and Opt-out options

    • ⦿ Quick response with clear CTAs

    • ⦿ High Conversion Rate

    • ⦿ High Open Rate

    • ⦿ Quick campaign analysis

    With MoEngage, you can readily create messages with a high level of personalization and send it to your users with the default or customized SMS providers. You can track the performance of your SMS campaign on the analysis dashboard to improve or change your tactics.

  • Why is SMS marketing important?

    People are not going to use your app or website the whole day. But when it comes to SMS, they are going to tap on that notification bar. Leverage this direct communication channel that is also cost-effective and result-driven and plan your marketing strategy with SMS integrated with other online channels. MoEngage uses dynamic messaging technology that helps you to craft your SMS campaigns on the go.

  • What is an SMS drip marketing campaign?

    SMS Drip marketing campaign is a series of automated text messages that you can design for customer onboarding and engagement throughout the buyer's journey. This helps you in nurturing leads through customized texts informing them about your upcoming offers in their region or notifying them about an appointment with you. SMS Drip marketing can also be designed based on triggers that are activated when a user performs a certain action, eg, signing up for your newsletter or downloading your ebook. You can then use this communication to inform them about your products and services to engage and retain them. MoEnageg helps you to create personalized SMS drip campaigns to interact with your users automatically with trackable user data.

  • Why use SMS for retention marketing?

    You can use SMS to stay connected directly with your users at the same time ensuring that you don't spam their inbox. With hyper-personalization possible with user behavior data, MoEngage enables you to create targeted messages meant for customer engagement and subsequent retention. This is done by sending perfectly-timed messages that help users in knowing your special services at that particular time. Track your open rates and conversion rates and then retarget your customers with texts to incite a feeling of missing out if they don't perform that particular action soon.

  • What is SMS marketing automation?

    Leverage SMS automation to top your marketing game with MoEngage's Sherpa AI Engine. It helps you with dynamic product messaging using which you can recommend your users with personalized offers, reminders, and alerts. It has cross-platform capabilities that enable you to carry out SMS marketing in tune with your online campaigns to provide a seamless customer experience. The AI engine tracks user behavior and then pushes the right message as per localization to engage with users effectively.

  • How to use SMS marketing effectively?

    You can promote opt-in across all your marketing channels to prompt users in getting information about your products and other updates through SMS. With clear CTAs in the concise text message that is customized as per user segments, you can generate your SMS marketing campaign to effectively engage and retain users with perfectly timed messages as per localization.