Leading Brands Worldwide Use MoEngage to Drive Results
main-banner-logosmain-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logos
main-banner-logos
main-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
main-banner-logosmain-banner-logos
Ace Omnichannel Customer Engagement With SMS Marketing

  • Integrate SMS marketing into your omnichannel strategy and deliver text messages across customers’ preferred channels, like mobile push, email, and in-app marketing, at the best time to send.
  • Personalize SMS marketing for your industry and create unique renditions for each channel to connect with the customers and build stronger relations.
  • Elevate your SMS campaigns with personalized onboarding, retention, or reactivation journeys using MoEngage’s SMS marketing software.

Image
Personalize SMS Marketing Campaigns With Dynamic Messaging

  • Deliver SMS messages at the customer’s preferred time of interaction.
  • Personalize text messages based on your customer’s preferences, behavior and purchase patterns.
  • Drive immediate actions with Smart Triggers to generate an impactful SMS marketing campaign. Automatically trigger sms messages when your customer performs a transaction, abandons cart, uninstalls your app, and more. You can run these behavioral triggers in real-time or add a delay.

Image
Deploy Transactional Messages In Real-Time

  • Send text messages that convey necessary information faster and in real-time, building customers’ trust in your brand.
  • Send SMS messaging updates like password resets, delivery updates, package alerts, billing reminders, etc. to your customers with MoEngage’s SMS marketing software.

Image
Build 2-way Conversations to Stay Connected

  • Interact with your customers through SMS messages to better understand their preferences with 2-way conversations.
  • Facilitate 1:1 customer interaction using text messages that are relevant and impactful.
  • Create SMS messaging flows to send promotional offers and customize responses as per the options customers select and easily resolve customer queries with the best SMS marketing efforts.
  • Text messaging provides opt-in and opt-out opportunities that can help you grow your subscriber base.

Image
Send Time-Sensitive Messages With SMS automation

  • Build your SMS marketing campaign with personalized triggers catering to each unique segment.
  • Send SMS messages in a timely fashion and schedule them to avoid cart abandonment, promote flash sales, drive urgency, and convert prospects into new customers.
  • Initiate customer activation with the help of reactivation campaigns via text messages.

Image

Curious to see how MoEngage will work for you?

Request Demo

Get Enterprise-Ready Scale & Security

We grow with you. Today, we are one of the best SMS marketing platforms to deliver personalized SMS marketing services securely and reliably to 1/7th of the world's population every month.

Achieve Results at a Massive Scale

Leverage MoEngage's text message marketing capabilities to create successful SMS marketing campaigns and establish enduring connections with your customers.

1T+
Data points processed per month
50B
Messages sent per month
500M+
MAUs engaged
10K+
Mobile Apps powered
Get Next-Level Engagement With Our SMS Marketing Platform
Unified Customer Data

Customer data from multiples channels under one profile

Omnichannel Impact

Combine the power of multiple channels for your marketing strategy

Personalized Messaging

Create unique segments and design personalized campaigns

Insights for Every Piece of Data

Get in-depth insights with the help of AI-powered analytics

Keep the Customer Informed

Deploy transactional alerts smartly with MoEngage Inform

Automate, Create, and Maximize

Use AI automation to create better campaigns and grow faster

Our Customer Stories

Here’s how we helped brands connect with their consumers with one of the best SMS marketing platforms.

JibJab
Landmark Group
1Weather
S’More
Cocomelody
OYO
Airtel Xstream
Ahamove
Future Group’s
Mashreq Neo
CoinDCX
Alodokter
JibJab
How JibJab Achieved A 30% Boost in Happy Customers with Personalized Push Notifications
CHALLENGE

With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.

SOLUTION

Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.

26%

Increase in CTR through Personalization

15%

Lift in Conversion with IPO

82%

Increase in CTR using Best Time to Send

Landmark Group
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
The Problem

For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.

MoEngage Solution

The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.

56%

Uplift in Purchases

65%

Retention Rate of Subscribers and Purchases

1Weather
1Weather, Top-rated U.S. Weather App, Scales Mobile User Engagement by 3X
The Problem

1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.

MoEngage Solution

1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.

25 Million

Incremental app opens

10%

Increase in CTRs

S’More
S’More Achieves 65% Uplift in the App Engagement Time with Personalized Customer Experiences
Business Need

With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.

MoEngage Solution

The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.

65%

Uplift in the App Engagement Time

15%

Higher Onboarding Completions

Cocomelody
Popular U.S. Bridalwear Brand Cocomelody Boosts Repurchase Rates by 27%
The Problem

Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).

MoEngage Solution

Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.

27%

Increase in repurchase rate

69%

Boost in return on online ad spend (ROAS)

OYO
OYO Boosts Push Notification Delivery by 44% Using MoEngage
The Problem

The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.

MoEngage Solution

OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.

44%

Increase in delivery rates for Xiaomi Devices

25%

Uplift in overall push notification campaign delivery rates

Airtel Xstream
How Airtel Xstream achieved their North Star Metrics for Growth using MoEngage
What was the challenge?

The COVID-19 pandemic transformed content consumption from static to dynamic. Consumers across geographies are more alert now and need a consistent and continuous feed of information and entertainment.

How was it solved?

The growth and content teams at Airtel Xstream understood this shift and with the help of MoEngage, segmented their users and served real-time notifications of Live News, Cricket, Shows, and E-Sports.

85.6%

conversion rate from in-app interstitials

61.4%

user retention rate on mobile apps

Ahamove
Ahamove Sees over 14X Conversions after Partnering with MoEngage
Business Challenge

The challenge was in data getting stuck in silos and integrating campaigns under one platform for all 3 of their business units and automating functions and processes across teams.

Solution

Using MoEngage, Ahamove seamlessly built automation processes without any constraints in time and integrated their business units and their third-party engagement and retention tools into one platform. This saw a significant increase in overall performance.

6X

Increase in Monthly Traffic

4X

Increase in Push Notifications Delivery

Future Group’s
Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%
The Problem

The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.

MoEngage Solution

The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.

60%

Increase in conversions (purchases)

20%

Increase in overall traffic

Mashreq Neo
Mashreq Neo Boosts Debit Card Activation by 16% using Omnichannel Experience
The Problem

Mashreq Neo team was not integrated into the larger omnichannel customer experience. As a result, customer data across channels and services were stored in silos and not flowing into a centralized platform or tool. They noticed side-effects that would impact the overall engagement strategy.

MoEngage Solution

Mashreq Neo team realized the need to have their ‘mobile app to be at the center of the customer journey’. After evaluating tools such as Braze and Airship, the team decided to employ MoEngage’s platform to analyze and understand customer behavior while executing their omnichannel campaigns.

23K

Customers onboarded in the last 3 months

25%

Surge in ‘Quick Remit’ usage

6thStreet CRM Team Delivers 4x Growth in Business Contribution in 12 Months
The Goal

6thStreet.com registered a shift in consumer behavior. So the need to provide an omnichannel shopping experience arise to ensure the organization goal of 10x growth is achieved.

MoEngage Solution

6thStreet was able to eliminate silos using channel-specific tools and consolidate the tech stack with MoEngage's modern CRM platform. As a result, the brand understands customer behavior and friction points; and engage customers with personalized messages.

4X

Growth in CRM Revenue Contribution

24%

Uplift in Repeat Purchases

CoinDCX
CoinDCX Grow Weekly Active Users to 80% using User Path Analysis
The Problem

The brand's current engagement approach lacked relevancy and personalization at a user-level. Due to which the brand was observing drop-offs during onboarding and later during reactivation stage.

MoEngage Solution

CoinDCX’s marketing team was looking for a new engagement tool after observing no optimum outcome from its current platform. They employed MoEngage to analyze and understand customer behavior while engaging them on various channels.

80%

Increase in weekly active users

18x

Growth in TAT (from 36 hrs to 2 hrs)

Alodokter
Alodokter Witnesses 45% Uplift in Engagement using AI-based Campaign Optimization
The Problem

Healthcare apps face significant challenges in constantly engaging users who would otherwise use these apps only when they are sick. During a pandemic, reaching out to the users at the right time using the right message became a priority. Alodokter chose to resolve the problem by choosing to educate users about precaution, prevention, and safety measures. The doctor-approved and certified resources within the app included healthcare articles on a wide variety of subjects and topics.

MoEngage Solution

In order to improve the CTRs and conversion rates of the push campaigns, it was essential to segregate the audience based on where they drop-off, map out user journeys and execute Flows campaigns based on the journeys. The AI-enabled content optimization feature, combined with rigorous A/B testing and personalized recommendation, enabled the healthcare super app to run push campaigns with improved click-through and conversion rates, increase engagement, arrest churn, and re-engage inactive users.

10%

CTR improvement for free-to-premium user conversion campaigns

60%

increase in Monthly Active Users with 15% contribution to overall event performance

SMS Marketing Platform Built for High Growth Businesses

Industry grade data security compliance

Security first culture with SSO, 2FA, SOC-2 compliance. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access controls such as Single Sign-on and Two-factor Authentication.

End-to-end text messaging solution for greater growth

Achieve your goals faster with a full-stack text messaging solution that converts raw data into richer insights and delivers engagement for all platforms, channels, and industries.

Personalize at a larger scale

You can now personalize every customer interaction, from predictive segmentation, and transactional alerts to push notifications on text messages, and automate processes to reduce manual effort.

Frequently asked questions

What is SMS marketing?

SMS Marketing is used by brands to send relevant, contextual, and real-time text messages to engage customers and keep them informed. It is permission-based, and customers have the option to opt-in/opt-out of the service. Brands use SMS marketing platforms to send marketing messages that include product details, share bulk text messages that offer discounts and promotions, and even send timely reminders using text messages.

How does SMS marketing work?

SMS marketing tools help brands integrate SMS Marketing into their omnichannel strategy. Brands can leverage SMS marketing to increase their reach and engagement.

With perfectly timed text messages rolled out to unique customer segments, you can inform your customers about upcoming events or products, increase their knowledge about the existing ones, prompt them to download your app or ebook, and even send reminders for abandoned carts, pending payments, subscription renewals, and more.

You can utilize a good text message marketing software to provide a seamless experience to your customer base. It is also proven to be an effective way to retarget your customers through behavior-based dynamic text messaging provided by MoEngage’s SMS Marketing feature.

How SMS messages orchestrate the omnichannel experience?

You can craft insightful and personalized text messages and leverage the text message marketing platform, MoEngage to launch contextual campaigns and promote your offerings to get conversions.

You can combine your text message marketing efforts with your omnichannel strategy and run text message campaigns in parallel with the other channels including email, in-app, and web.

SMS marketing platforms like MoEngage help you measure the performance of all channels, see a unified view of how your text messages are performing in tandem with other methods like email marketing, and strengthen your marketing strategies based on the insights received.

What are the benefits of SMS marketing?

Here are some benefits of adding SMS Marketing to your marketing stack:

* Wide and direct reach to the customers

* Cost-effective text messaging channel

* Easy integration with existing marketing channels

* Flexible Opt-in and Opt-out options

* Quick response with clear CTAs

* High Conversion Rate

* High Open Rate

* Quick campaign analysis

SMS Marketing tools help you create a greater impact by connecting with a large number of consumers. With MoEngage, you can readily create marketing messages with a high level of personalization and send them to your customers with the default or customized SMS providers. You can measure the performance of your SMS campaigns on the analysis dashboard to improve or change your tactics.

Why is SMS marketing important?

Consumers tend to use apps or websites only during the day. But when it comes to SMS, they are going to tap on that notification bar. Brands can leverage this direct communication channel which is also cost-effective and result-driven, and plan their marketing strategy with text messaging integrated with other online channels. MoEngage uses dynamic messaging technology that helps brands craft their SMS campaigns on the go.

What is an SMS drip marketing campaign?

  • SMS drip marketing campaign is a series of automated text messages that you can design to customer onboarding and engagement throughout the buyer’s journey. This helps you in nurturing leads through customized texts informing them about your upcoming offers in their region or notifying them about an appointment with you.
  • SMS drip marketing can also be designed based on triggers that are activated when a customer performs a certain action, e.g., signing up for your newsletter or downloading your ebook. You can then use this communication to send messages to inform them about your products/services, ultimately engaging them and increasing retention.
  • MoEngage helps you create personalized SMS drip campaigns to interact with your customers automatically, send messages that are contextual, measure customer data, and get actionable insights.

Here are some actionable resources on SMS marketing that we've curated for you.

featured-img
SMS Marketing
6m

Ultimate Guide to SMS Marketing

Read More
featured-img
SMS Marketing
8m

SMS Engagement for Brands in Europe and North America

Read More
featured-img
SMS Marketing
4m

Choosing Between Push Notifications and SMS Marketing

Read More