SMS MARKETING
Turn Every SMS Into a Relationship and Every Click Into Revenue
Run personalised, timely SMS campaigns powered by Merlin AI to help you reach, convert, and retain customers.
Trusted by 1350+ Consumer Brands Worldwide
AI for Faster & Smarter SMS Marketing
Your SMS Campaigns, Now Powered By Merlin AI
AI handles every step: finding your best customers, optimizing the timing,
and delivering personalized recommendations.
Use Predictive Insights to spot users likely to buy, renew, or churn before it happens.
Use Segment Assist to build audience groups for your SMS campaigns using natural language prompts.
Best Time Possible
Reach customers when they’re most likely to engage with Best Time to Send.
Use Merlin AI’s Offer Decisioning Agent to select the highest‑converting offer for each customer.
Results You Can Count On
15 Billion
SMS Sent Per Year
99%
Delivery Rate
2x Faster
Subscriber List Growth
<2s latency
For Transactional SMS
SMS for Every Stage of the Customer Journey
High-impact messaging designed to reduce churn, maximize Lifetime Value (LTV), and turn
first-time buyers into lifelong advocates.
Drive first purchases with SMS sign-up offers, early-access deals, and location-based alerts.
Recover abandoned carts and boost sales with personalized recommendations and timely promotions.
Deliver instant order confirmations, OTPs, and shipping updates reliably via MoEngage Inform.
Build long-term loyalty with post-delivery tips, cross-sell offers, and exclusive VIP rewards.
Make SMS More Interactive and Visual
Break through the inbox noise with interactive elements that drive up to 2x higher
engagement than plain text.
MMS
Add vivid visuals, GIFs, audio, and video. Send up to 1,600 characters plus rich media for high-impact storytelling (with SMS fallback).
Rich Media Templates
Use ready‑made MMS layouts with images or GIFs, or design your own branded style.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
MMS
Add vivid visuals, GIFs, audio, and video. Send up to 1,600 characters plus rich media for high-impact storytelling (with SMS fallback).
Rich Media Templates
Use ready‑made MMS layouts with images or GIFs, or design your own branded style.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
Actionable Links
Send messages with links directly to a customer's abandoned cart or most-searched product to drive higher engagement than plain text.
Two‑Way SMS
Let customers reply with specific keywords (e.g., YES, NO) to trigger customized automated responses such as booking confirmations, reminders, or schedule updates.
Grow Your Subscriber List Without any Legal Headache
Expand your audience using opt‑in forms and multi‑language support.
Stay TCPA/GDPR compliant and spam‑free with opt-in/out tracking, Do Not Disturb hours, and message frequency limits.
Fuzzy-opt‑out detection that captures intent-based unsubscribe keywords (e.g., “STOPPP” or “Stop Please”).
Simplify subscription management with self-service landing pages. Maintain secure, exportable communication logs for audits.
Use Your Existing SMS Provider. We’ll Handle the Rest
Vendor‑agnostic, scalable SMS infrastructure that connects to your preferred providers, optimizes
routing for cost and speed, and ensures messages consistently reach your audience.
Integrate With Your Favorite Service Provider
Connect now with any of your SMS providers like Twilio, Infobip, or Sinch in minutes with “no complex re-coding.”
Dynamic Routing for Reliable SMS Campaigns
Automatically route traffic through the best-performing vendor for each region to maximize speed and minimize spend.
Deliverability Support
Get expert guidance from a dedicated deliverability team to ensure your campaigns consistently reach your audience.
Advanced Campaign Analytics
Analyze and optimize your SMS campaigns by evaluating message delivery, read rates, and interactions.
Built-in Testing and
Experimentation
Let the best idea win. Run A/B tests on timing, tone, and offers to eliminate guesswork and scale what works.
Expand Your Reach With More Channels
Meet your customers wherever they are with a targeted message that makes the best use of what
each channel has to offer — whether that be mobile, SMS, web or beyond.
Learn how MoEngage can help you succeed.
Talk to one of our experts today!
Additional SMS Resources
Here are some actionable resources that we've curated for you.
