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SMS for Intelligent Customer Engagement

Get greater reach and engagement by integrating smart SMS into your omnichannel marketing strategy.

Drive lifecycle engagement with personalized SMS

  • Offers and promotions

    Run offers, promotions, discount codes, contests, and more to boost conversions.

  • Transactional alerts

    Notify customers about transactions, milestones, appointments, loyalty points, due dates, and more.

  • Personalized retargeting

    Retarget with contextual messages based on past behavior and propensity.

  • Reactivation and win-back campaigns

    Reach out to churned app customers for feedback or incentivize reactivation.

App acquisition and engagement

Drive installs and subsequent engagement for your mobile app.


SMS that drives results

  • Hyper-personalize your SMS marketing campaigns to drive conversions.
  • With MoEngage's unique Dynamic Messaging capabilities, you can personalize your messages and deliver them at a time when your customers are likely to read it.

Perfectly timed messages

  • Drive immediate action with Smart Triggers.
  • Automatically trigger messages when your customer performs a transaction, abandons cart, uninstalls your app, and more. You can run these behavioral triggers in real-time or add a delay.

Win Customer loyalty with integrated SMS

  • Integrate SMS with other channels for a seamless customer experience.
  • Use SMS smartly with other channels such as Push Notifications, Email, Ad-retargeting, WhatsApp, and your website.

SMS that drives results

behavioral-trendsHyper-personalize your SMS marketing campaigns to drive conversions.With MoEngage's unique Dynamic Messaging capabilities, you can personalize your messages and deliver them at a time when your customers are likely to read it.

Perfectly timed messages

perfectly-timed-messagesDrive immediate action with Smart Triggers.Automatically trigger messages when your customer performs a transaction, abandons cart, uninstalls your app, and more. You can run these behavioral triggers in real-time or add a delay.

Win Customer loyalty with integrated SMS

customer-loyaltyIntegrate SMS with other channels for a seamless customer experience.Use SMS smartly with other channels such as Push Notifications, Email, Ad-retargeting, WhatsApp, and your website.

What top brands say about MoEngage

  • Mashreq
  • Symbo
  • Country Delight
  • upGrad Jeet
profit rate20%

active userbase


We decided to utilize MoEngage Funnel Analytics to understand user behavior trends on the app and the clicks on various discount banners. Using this data, we were able to add custom segments such as category/brand preference and more to run relevant engagement campaigns.

Rohitashwa Bhotica

Rohitashwa Bhotica

Business Head, Future Pay

Straight from the editor’s desk

Here are some actionable resources on SMS marketing that we've curated for you

Frequently asked questions

What is SMS marketing?

SMS Marketing is a marketing technique that uses Short Message Services to reach out to customers. It is permission-based and customers can opt-in to receive details of products, get offers or reminders using text messages.

How does SMS marketing work?

You can integrate SMS Marketing in your Omnichannel strategy to increase your reach and engagement with customers. With perfectly timed messages rolled out through segmentation of customers, you can inform your customers about upcoming events or products, prompt them to download your app or ebook or remind them about the abandoned cart. You can provide a seamless experience to your customer base and it's an effective way to retarget your customers through behavior-based dynamic messaging provided by MoEngage SMS.

How to set up SMS marketing?

Using MoEngage, SMS marketing is just a cakewalk. You have to first configure your SMS Provider. MoEngage has default integration with SMS Gupshup, Solutions Infini, and Sinch (US only). If you want to go for other SMS providers, you can set the custom connector in MoEngage. Once this is done, you have to select the attribute for extracting the User's Mobile Number so that MoEngage can get it in the database. Set the frequency for sending out SMS during campaigns and the time duration. You are now set to generate your SMS Campaigns.

How SMS messages orchestrate the omnichannel experience?

With personalized contextual messages that can be crafted with the help of MoEngage SMS, you can run campaigns and promote your offers to get conversions in your omnichannel efforts in parallel with the other channels including email, mobile, and the web. With MoEngage, you can readily keep track of how all your marketing channels are performing.

How is SMS used in omnichannel customer service experience?

MoEngage provides dynamic messaging using which you can drive your omnichannel experience by integrating your existing marketing channels with SMS. This not only enhances your reach but also gives you an upper hand because SMS can be used to redirect your customers to your website or app. You can target the customers who have opted out of your email campaigns and turn them into subscribers again. With contextual messages that are sent out keeping in mind the customer behavior metrics, you can easily target the right set of customers at a perfect time to win them back.

How do companies enhance omnichannel marketing with SMS messaging?

SMS is still one of the effective channels to communicate when there's no internet. Companies can leverage the benefits of SMS Marketing by integrating it with other online channels like email and web. It can be used to reach, engage, and retain customers through personalized messages sent at the right time. MoEngage helps you to plan an omnichannel strategy for your marketing campaigns through contextual messages that can be designed without the help of developers and within a few minutes. Stay connected with your customers using SMS and notify them to visit your app or website through action triggers.

What are the benefits of SMS marketing?

SMS marketing has a lot of benefits:

  • * Wide and direct reach to the customers
  • * Cost-effective messaging channel
  • * Easy integration with existing marketing channels
  • * Flexible with Opt-in and Opt-out options
  • * Quick response with clear CTAs
  • * High Conversion Rate
  • * High Open Rate
  • * Quick campaign analysis
With MoEngage, you can readily create messages with a high level of personalization and send it to your customers with the default or customized SMS providers. You can track the performance of your SMS campaign on the analysis dashboard to improve or change your tactics.

Why is SMS marketing important?

People are not going to use your app or website the whole day. But when it comes to SMS, they are going to tap on that notification bar. Leverage this direct communication channel that is also cost-effective and result-driven and plan your marketing strategy with SMS integrated with other online channels. MoEngage uses dynamic messaging technology that helps you to craft your SMS campaigns on the go.

What is an SMS drip marketing campaign?

SMS drip marketing campaign is a series of automated text messages that you can design for customer onboarding and engagement throughout the buyer's journey. This helps you in nurturing leads through customized texts informing them about your upcoming offers in their region or notifying them about an appointment with you. SMS drip marketing can also be designed based on triggers that are activated when a customer performs a certain action, e.g. signing up for your newsletter or downloading your ebook. You can then use this communication to inform them about your products/services to engage and retain them. MoEnageg helps you to create personalized SMS drip campaigns to interact with your customers automatically with trackable customer data.

Why use SMS for retention marketing?

You can use SMS to stay connected directly with your customers at the same time ensuring that you don't spam their inbox. With hyper-personalization possible with customer behavior data, MoEngage enables you to create targeted messages meant for customer engagement and subsequent retention. This is done by sending perfectly-timed messages that help customers in knowing your special services at that particular time. Track your open and conversion rates to retarget your customers with texts to leverage on their feeling of missing out if they don't perform that particular action soon.

What is SMS marketing automation?

Leverage SMS automation to stay on top of your marketing game uisng MoEngage's Sherpa AI Engine. It helps you with dynamic product messaging using which you can recommend your customers with personalized offers, reminders, and alerts. It has cross-platform capabilities that enable you to carry out SMS marketing in tune with your online campaigns to provide a seamless customer experience. The AI engine tracks customer behavior and then pushes the right message as per localization to engage with customers effectively.

How to use SMS marketing effectively?

You can promote opt-in across all your marketing channels to prompt customers in getting information about your products and other updates through SMS. With clear CTAs in the concise text message that is customized as per customer segments, you can optimize your SMS marketing campaign to effectively engage and retain customers with perfectly timed messages as per localization.