User Attributes are pieces of information you know about a user which could be demographics like age or gender, account-specific like plan, or even things like whether a user has seen a particular A/B test variation. It’s up to you! It is basically a customer identity that you can reference across the customer’s whole lifetime.

It’s important to set the User Attribute Unique ID when a user logs into your app.
This is to merge the new user with the existing user, if any exists, and will help prevent creation of unnecessary/stale users.
Setting the Unique ID is a critical piece to tie a user across devices and installs/uninstalls as well across all platforms (i.e. iOS, Android, Windows, The Web). Set the USER_ATTRIBUTE_UNIQUE_ID attribute as soon as the user is logged in. Unique ID can be something like an email ID, a username (unique), or a database ID or any Backend generated ID.
Do not set this for the user who not logged in.

var moe = MoECordova.init(YOUR_Workspace_ID);
moe.setUniqueId(uniqueID);

Note: The following values are not allowed in the UniqueID field: “unknown”, “guest”, “null”, “0”, “1”, “true”, “false”, “user_attribute_unique_id”, “(empty)”, “na”, “n/a”, "", “dummy_seller_code”, “user_id”, “id”, “customer_id”, “uid”, “userid”, “none”, “-2”, “-1”, “2”

Logout

The application needs to notify the MoEngage SDK whenever the user is logged out of the application. To notify the SDK, call the API whenever the user is logged out of the application.

var moe = MoECordova.init(YOUR_Workspace_ID);
moe.logout();

To clear out the existing user’s data and identity, call the logout method. This will clear the data for the current user and create a new one, when you re-login as explained in the above log-in scenario your user will be merged (if already exist in our system)

Updating User Attribute Unique ID

In a scenario where you have to update the User Attribute Unique ID value for a logged-in user use setAlias() as shown below:

var moe = MoECordova.init(YOUR_Workspace_ID);
moe.setAlias("updatedUniqueID");

Please make sure that you use setAlias() for updating the User Attribute Unique ID and not setUserAttribute() with USER_ATTRIBUTE_UNIQUE_ID attribute and a new value, as this will reset the current user and lead to the creation of unintended users in our system.

SDK User Attributes Keys

You can also set the default user attributes like mobile number, gender, user name, birthday, location, etc using the below APIs

var moe = MoECordova.init(YOUR_Workspace_ID);
moe.setUserName("abc");
moe.setFirstName("abc");
moe.setLastName("xyz");
moe.setEmail("[email protected]");
moe.setPhoneNumber(1234567890);
moe.setGender("Male"); // OR Female
moe.setLocation(25.23, 73.23);
// Format - ISO-8601 String
moe.setBirthdate("1970-01-01T12:00:00Z");

For setting custom user attributes, use the method setUserAttribute(key, value).

var moe = new MoECordova.init(YOUR_Workspace_ID);
moe.setUserAttribute("<attribute_name>", "<attribute_value>");

Date attributes and Birthday in ISO-8601 format -yyyy-MM-dd’T’HH:mm:ss’Z’

var moe = MoECordova.init(YOUR_Workspace_ID);
moe.setUserAttributeLocation("attribute", 25.23, 73.23);

You can use the following method set the timestamp user attribute :

var moe = MoECordova.init(YOUR_Workspace_ID);
moe.setUserAttributeISODateString("LastPurchaseDate", "1970-01-01T12:00:00Z");

You can not use “moe_” as a prefix while naming events, event attributes, or user attributes. It is a system prefix and using it might result in periodic blacklisting without prior communication.

Custom Boolean User Attribute

iOS(optional)

Starting from version 9.x.x of cordova-moengage-core, the default tracking for the custom boolean attribute will be changed to boolean(true/false) from double(0/1). To configure this, use analyticsConfig with shouldTrackUserAttributeBooleanAsNumber and pass true to track the boolean as double. By default, this is set as false to track boolean as true/false Refer to the initialization code snippet below.

let initializationConfig = {analyticsConfig: {shouldTrackUserAttributeBooleanAsNumber: true}};
var moe = MoECordova.init(YOUR_Workspace_ID, initializationConfig);

Refer to the example code below for tracking the boolean user attribute

var moe = new MoECordova.init(YOUR_Workspace_ID); 
      
/// If shouldTrackUserAttributeBooleanAsNumber is passed as true then `boolean attribute True` will tracked with value 1 else true  
moe.setUserAttribute("boolean attribute True", true); 
      
/// If shouldTrackUserAttributeBooleanAsNumber is passed as true then `boolean attribute False` will tracked with value 0 else false  
moe.setUserAttribute("boolean attribute False", false);

Reserved keywords for User Attributes

Below is the list of keys that should not be used when tracking user attributes.

USER_ATTRIBUTE_UNIQUE_ID
USER_ATTRIBUTE_USER_EMAIL
USER_ATTRIBUTE_USER_MOBILE
USER_ATTRIBUTE_USER_NAME
USER_ATTRIBUTE_USER_GENDER
USER_ATTRIBUTE_USER_FIRST_NAME
USER_ATTRIBUTE_USER_LAST_NAME
USER_ATTRIBUTE_USER_BDAY
USER_ATTRIBUTE_NOTIFICATION_PREF
USER_ATTRIBUTE_OLD_ID
MOE_TIME_FORMAT
MOE_TIME_TIMEZONE
USER_ATTRIBUTE_DND_START_TIME
USER_ATTRIBUTE_DND_END_TIME
MOE_GAID
INSTALL
UPDATE
MOE_ISLAT
status
user_id
source

SDKs

Tracking User Attributes

Logout

Updating User Attribute Unique ID

SDK User Attributes Keys

Custom Boolean User Attribute

iOS(optional)

Reserved keywords for User Attributes

​Implementing Login/Logout

​Login

​Logout

​Updating User Attribute Unique ID

​SDK User Attributes Keys

​Custom Boolean User Attribute

​iOS(optional)

​Reserved keywords for User Attributes

Implementing Login/Logout

Login

Logout

Updating User Attribute Unique ID

SDK User Attributes Keys

Custom Boolean User Attribute

iOS(optional)

Reserved keywords for User Attributes