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Introduction

Poplar is a performance driven direct mail solution that helps customers drive growth at every stage of the customer journey.

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Use cases

The Poplar × MoEngage integration lets you send physical mailers from your MoEngage campaigns and flows.

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Integration

Prerequisites
  1. Ensure you have access to your Poplar dashboard.
  2. Ensure that you have your Poplar API keys. You can also create one for MoEngage if needed.
To integrate with Poplar, use the Poplar APIs to send recipient data via MoEngage connectors.

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Step 1: Create connector campaign on MoEngage

To create a connector campaign on MoEngage,
  1. Navigate to Create Campaign > Connectors > Custom
Screenshot_2022-02-21_at_10.48.46_PM.png
  1. On step 2 of the campaign, select -

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a) URL details

KeyValue
MethodPOST
Webhook URLhttps://api.heypoplar.com/v1/mailing
URL params—

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b) Headers

Add the following two headers
KeyValue
AuthorizationBearer <Poplar API key>
Content-Typeapplication/json>

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c) Request Body

In the following request body, select RAW and enter the following payload- 
{"campaign_id": "{{UserAttribute['campaign_id']}}","recipient": {"city": "{{UserAttribute['City']}}","email": "{{UserAttribute['Email']}}","state": "{{UserAttribute['State']}}","address_1": "{{UserAttribute['Address line 1']}}","address_2": "{{UserAttribute['Address line 2']}}","first_name": "{{UserAttribute['First Name']}}","last_name": "{{UserAttribute['Last Name']}}","postal_code": "{{UserAttribute['Postal code']}}"},"merge_tags": {"promo-code": ""},"creative_id": "<any sample id>"}

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Step 3: Test your configuration

At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available on Step 2 of Create Connector Campaign Screen_Shot_2022-02-22_at_11.12.42_AM.png Check the Poplar dashboard once you test the configuration or trigger the campaign.