Introduction
Google Analytics measures how users interact with your website and app, so you can analyze traffic, engagement, and conversions.MoEngage × Google Analytics
With the MoEngage and Google Analytics integration, you can forward events and user attributes tracked in MoEngage to Google Analytics 4. MoEngage sends the data with a Connector campaign that calls the GA4 Measurement Protocol, so you can analyze MoEngage activity alongside the rest of your Google Analytics data.Integration
Prerequisites
- An API secret for your Google Analytics data stream. To create one, in Google Analytics, navigate to Admin > Data Streams, select your stream, and then click Measurement Protocol > Create.
- The Measurement ID of your data stream, or the Firebase App ID if you use a Firebase app.