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Problem

The ‘Total Events per User’ behavior analysis does not show any users in the 0-1 bucket of the custom distribution, leaving the data empty.

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Solution

Perform the following steps:
  1. Understand the analysis:
    • The “Total Events per User” analysis focuses on event frequency per user, not individual users.
  2. Exclusion of upper bounds in custom distribution:
    • In custom distributions, the upper bounds are typically excluded.
    • As a result, the 0-1 bucket will always show 0 because it excludes users who have not performed the specified events.
  3. Alternative Solution:
    • Use segmentation to identify users based on specific event criteria.
    • For instance, apply the condition “Has not executed App/Site Opened” within a given timeframe to find users who have not performed this event.
This identified cohort of users can be used to create a custom segment or campaign for further analysis and engagement.