Abandoned Cart
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who added food or groceries to the cart but did not complete the purchase | Abandoned cart | Drive conversion | 15 mins later |
Repeat users - Online Food
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who order food at fixed times | Best offers around you for lunch, dinner, or brunch |
| 30 minutes before their usual order times |
Repeat users - Grocery
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who order groceries at fixed times | Try these alternatives based on their usual purchase |
| 30 minutes before their usual order times |
Repeat Users
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| High value customers | Exclusive offers | Loyalty | Each month or each quarter | This meal is on us / let us send you this week’s grocery. You can offer complete cashback after the nth order each month/quarter |
Birthdays
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| High value customers | Exclusive offers or freebies | Loyalty | Each year on their birthday | Freebies or discounts can be different based on their spends |
Anniversary
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| All customers | Exclusive offers or freebies | Loyalty | Each year on the day they first ordered | Freebies or discounts can be different based on their spends |
Cross sell
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who repeatedly purchase one category of product | Alternatives of the same product |
| Can be purchased based on the nth order of the same product |
Stock Alert
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who had to remove products due to stock unavailability | Items back in stock | Drive conversion | When products are back in stock |
Weekend Offers
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who repeatedly order food - High value customers | Weekend brunch or dinner offeres | Loyalty / Drive conversion / Advertise other menus | Each weekend |