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Campaign Analytics

All the metrics are calculated and displayed in the App’s Timezone.
The campaign analytics section has the following information:
  • Conversion Goal is optional during campaign creation. The above conversion-related metrics are measured and displayed if it is added during campaign creation.
  • Successfully synced is confirmed at the batch level. MoEngage sends users to the Facebook console in batches, and Facebook confirms the batch was received. Some individual users within a confirmed batch may be dropped during Facebook’s internal processing without being reported back, so this metric may not reflect those individual drops.
  • It takes between 6 and 48 hours for Facebook audiences to sync in the Facebook ad center.
The metrics in the above table are available for all delivery types.

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Campaign Analytics for Periodic Campaigns

In the case of a periodic campaign, the above stats are available for the parent campaign. The stats for the child campaigns (every instance of the campaign run) are shown in a table below these stats. Child Campaign Performance table showing eligible users, attempted, successfully synced, conversion events, and conversions for each recurrence of a periodic Facebook Audience campaign.

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Campaign Stats Filters

These filters are available only for periodic and event-triggered campaigns.
  1. Aggregation Type: You can choose Total/Average here.
  2. Date Range: You can choose the date range for which you want to see the information about the campaign instances.
The time trends for the campaign are available for stats shown in the table, along with the details of the attribution window as shown below. Time trends chart plotting eligible, attempted, and successfully synced users over time, with the attribution window shown in the top right.

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Campaign Failure Breakdown

In the case of a campaign failure for any user, the reasons for failure are shown in an error table in the image below. Campaign failure breakdown table listing the reason for failure and the count of affected users.

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List of Possible Errors

The campaign failure breakdown section will list the errors or failures encountered while running the campaign. These could be access-related errors, data-related failures, or API/service-related failures, which are listed below. For more information on understanding these errors, refer to Troubleshoot common errors in FB Audience.

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Campaign Info

The campaign info tab has the following information: The image below illustrates the Campaign Info section for a Facebook Audience campaign that has an audience added. Campaign Info tab for a Facebook Audience campaign showing Segmentation, Qualification Criteria, Facebook audience, Goals, and Timing cards.

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FAQs

Two factors can cause this difference:
  • Sync latency: After MoEngage syncs an audience, Facebook takes between 6 and 48 hours to make it available in the Facebook Ads Manager. If you check before this window, the counts may not match yet.
  • Batch-level confirmation: MoEngage sends users to Facebook in batches and counts a user under Successfully synced when Facebook confirms the batch was received. Facebook may drop some individual users within a confirmed batch during its internal processing (for example, when an identifier cannot be matched) without reporting those drops back. As a result, the number of users that finally appear in your Facebook custom audience can be lower than the Successfully synced count in MoEngage.
Eligible users are all users who qualify for the campaign based on the segmentation and trigger criteria. A user is counted under Attempted only if they have at least one of the identifiers that the campaign passes to Facebook (Device ID, Mobile Number, or Email). Eligible users who do not have any of these identifiers cannot be sent to Facebook, so they are not counted as attempted.
Being reachable on another channel, such as push, does not mean a user can be synced to Facebook. Facebook Audience sync depends on the user having at least one of the identifiers that the campaign passes to the Facebook Marketing API (Device ID, Mobile Number, or Email). If the user does not have any of these identifiers, MoEngage cannot send them to Facebook, even if they are reachable on push.