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Dynamic Content Personalization

This is an Early Access feature. To enable it for your account, contact your MoEngage Customer Success Manager (CSM) or the Support team.
The Dynamic Content Personalization feature transforms message creation by enabling you to deliver multiple unique experiences from a single master campaign using a code-free, visual interface to build complex if-else logic. This feature empowers you to build sophisticated, data-driven personalization without writing code. By encapsulating logic into reusable “chips,” you can ensure consistency across campaigns, save valuable time, and reduce the potential for manual errors, leading to more relevant and engaging user experiences. Dynamic Content Personalization helps you:
  • Build complex if-else logic using an intuitive, visual interface.
  • Personalize content like promotional banners, calls to action, and product recommendations for different audience segments.
  • Save, manage, and reuse personalization logic as “chips” across multiple campaigns and channels.
For more information, refer to Dynamic Content Personalization.

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Unlock New Destinations for Message Archival

The Message Archival feature now supports SFTP as a destination, enabling you to securely and automatically export complete message content and user details for Email, SMS, and Push campaigns directly to your own SFTP servers. This feature empowers organizations to meet strict legal and regulatory compliance requirements by maintaining a complete, long-term record of all communications. It eliminates the need for manual data collection, streamlining the process for auditing, business intelligence, and internal data archiving. MoEngage SFTP Message Archival helps you:
  • Meet legal and regulatory compliance requirements by archiving all communications.
  • Perform quality audits on customer service interactions using historical data.
  • Analyze message content to uncover business intelligence and customer trends.
  • Maintain a long-term, searchable archive for historical reference and eDiscovery.
For more information, refer to the following articles:

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Extended Campaign Draft Expiry

The MoEngage Campaign Drafts feature now preserves all drafts, including Campaigns, Flows, and Experiences, for an extended period of 180 days. This provides greater flexibility for your planning cycles by preventing drafts from expiring prematurely. You no longer need to recreate intricate work, which allows your team the necessary time for thorough reviews and approvals. This update helps you:
  • Allow more time for stakeholder reviews and approvals.
  • Test and refine campaigns without deadline pressure.
  • Accommodate longer planning cycles and seasonal campaigns.
  • Reduce rework and improve productivity.
For more information, see Campaign Drafts.

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Maker-Checker & Teams for Flows

MoEngage has now introduced Teams and a Maker-Checker process for Flows. This feature allows you to organize your flows by team for a clearer view and set up an approval process to ensure campaigns are reviewed before publishing to reduce errors. For more information, refer to Create a Flow.

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Open and Deliverability Analytics in Email

MoEngage has launched two new analytics that provide marketers with unparalleled visibility into email performance. This suite goes beyond basic metrics, helping you understand exactly how and where your emails are opened, and offering a deliverability breakdown by individual mailbox provider.
  • Open Analysis: Understand audience engagement with device, browser, and operating system breakdowns. This allows you to stop guessing and start designing emails tailored to your audience’s preferences.
  • Deliverability Analysis: Go beyond aggregate metrics to see your entire email funnel—from delivery to engagement—categorized by individual mail clients such as Gmail, Outlook, and Yahoo.
For more information, refer to Email Analytics and Info.

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Search Users

MoEngage has improved user search accessibility by creating a dedicated Search users page. Now, you can easily search for your desired users using their ID, Email, Mobile number, Name, or MoEngage ID.
For more information, refer to Find users in MoEngage.

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BigQuery Imports

MoEngage has now introduced BigQuery Imports. You can now seamlessly sync user profiles and events from your Google BigQuery data warehouse directly into MoEngage. This provides you with real-time, unified customer data for your campaigns. For more information, refer to Google BigQuery.

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SMS Keyword Management Upgrades

MoEngage delivers the following upgrade to SMS Keyword Management for better control and visibility:
  • Lead capture: Automatically create user profiles for any new phone number that texts a keyword.
  • Prevent duplicates: A new Status toggle ensures auto-responses are sent only when active, preventing message overlap.
  • Track performance: A new SMS Keyword Response Sent event is logged for every auto-response, giving you full visibility into campaign performance.
  • Automated compliance: Subscription Management now automatically enables when Keyword Management is activated, streamlining compliance.
  • General response: Configure a default general response message for any incoming text that doesn’t match a specific keyword.
For more information, refer to Configure Subscription & Keywords.