LiftIgniter

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Introduction

LiftIgniter applies machine learning to first-party behavioral data (without invading privacy) to personalize product and content recommendations on your site.

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MoEngage and LiftIgniter

With the MoEngage and LiftIgniter integration, you can send personalized content recommendations inside MoEngage campaigns to boost adoption and click-through rates.

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Integration

Using MoEngage’s Content APIs, you can dynamically pull recommendations into MoEngage campaigns for a more personalized experience.

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Step 1: Set up a MoEngage Content API

1. Navigate to Settings > Advanced settings > Content API. Click + Add content API in the upper-right corner of the Content API screen.
2. Add your LiftIgniter API to the endpoint URL. The endpoint changes depending on your use case. To display recommendations for your customers, use LiftIgniter’s Model Query API. When setting up your Content API, insert the following URL:
   https://query.petametrics.com/v3/<jsk>/{{UserAttribute['ID']}}/model
   
   Replace <jsk> with your JavaScript key. Leave the URL parameters empty.
3. Under Headers, add the following:
   • x-api-key: Your LiftIgniter API key.
   • Content-Type: application/json.
4. Click Save, then click Done once you see a successful response.

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Step 2: Display your recommendations inside MoEngage campaigns

To use the API in your MoEngage campaigns:

1. On step 2 of campaign creation, type @.
2. In the personalization pop-up, select the LiftIgniter Content API you configured in Step 1.
3. Use the MoEngage Templating Language to parse the API response and use the content in your campaign.
4. Click the Personalized tab under Preview type to view your campaign with real-time personalization.
5. Publish the campaign.