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Introduction

Wyng makes it easy to build interactive digital experiences (that is, quizzes, preference centers, promotions) that engage consumers at the right moments, collect preferences and other zero-party data, and personalize in real-time.

MoEngage × Wyng

The MoEngage and Wyng integration allows you to leverage zero-party data earned via Wyng experiences to personalize interactions in MoEngage Campaigns and Flows. Wyng can also power a preference center, so consumers can control the data and preferences (including communication preferences) they share with your brand.

Integration

PrerequisitesEnsure you have access to your Wyng account

Step 1: Get your MoEngage endpoint

Speak to your MoEngage Customer Success Manager to help you get a dedicated endpoint. You can define your own mapper using MoEngage Connected Sources.

Step 2: Set up the webhook in Wyng

Follow the steps to create a webhook in Wyng. Refer to the Wyng document for more details. On your Wyng dashboard:
  1. Go to More >> Integrations
  2. Click Add Integrations Screenshot 2025-02-14 at 3.52.52 PM.png
  3. Click Webhooks Screenshot 2025-02-14 at 3.44.28 PM.png
  4. Enter the webhook details:
    FieldDescription
    Webhook nameEnter the webhook name, you can name it MoEngage
    Data sourceSelect one your existing data sources in Wyng
    Data destinationSelect URL endpoint as the destination
    Choose experienceSelect one of the existing forms/experience data that you want to share with MoEngage
    URLEnter the MoEngage Endpoint provided to you by your Customer Success Manager
    Custom HeadersAdd the following custom headers:

    Content-Type: application/json
    Authorization: Get your Basic Token by going to any online Basic Auth Header Generator tool. Enter your Workspace ID as username and Data API Key as password. Your final token should look like this (MoEngage Dashboard >> Settings >> APIs): Basic Qk5CR1NNNUR4eHh4eHhWQ1hSRFJEWTdSOlFsWHVoTHVaeHh4eHh4QWQrQnBYUEotNw== Paste this as the value here.
    Request BodyDefine your request body. Add the fields that you want to send to MoEngage as user or event attributes.

    Screenshot 2025-02-14 at 3.48.27 PM.png
  5. Click on “Save” to add the webhook.

Step 3: Send targeted campaigns on MoEngage

Your users and events should start showing up in MoEngage. You can now run event-triggered campaigns to your users.