Conecte-se com nossa equipe de especialistas para uma apresentação ao vivo do MoEngage e do WhatsApp
Saiba mais sobre como você pode aproveitar o WhatsApp em diferentes estágios do cliente, conectando-se à nossa equipe.
Kit de recursos do WhatsApp Business de A a Z
Aqui estão alguns recursos acionáveis para ajudar a impulsionar seu sucesso com o WhatsApp
Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage
Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage
Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage
Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage
Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage
Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage
Airtel Xstream Saw Conversion Rates of 30% Through WhatsApp and MoEngage
O que é uma calculadora de ROI do WhatsApp?
A Calculadora de ROI do WhatsApp da MoEngage é uma calculadora fácil de usar que pode ajudá-lo a entender a efetividade de suas campanhas de marketing via WhatsApp.
Ela não apenas mostrará um valor estimado de como o WhatsApp pode ajudar a aumentar seu engajamento e suas conversões, mas também poderá ajudá-lo a entender como a personalização pode afetar suas principais métricas e como você também pode melhorar seus resultados comerciais!
Mas isso ainda não é tudo!
Após seus cálculos, você também poderá usar nossa infinidade de recursos gratuitos criados para marcas como a sua para ajudar a entender como melhorar suas métricas de engajamento do cliente e atrair seus consumidores, independentemente de onde eles estejam na jornada do comprador.
Por que as marcas precisam de uma conta do WhatsApp Business?
Com um número cada vez maior de empresas adotando o WhatsApp Bussiness como parte de seu canal de marketing, é importante que sua marca também não fique de fora. De fato, 50 milhões de empresas usam o WhatsApp Business!
E será que os clientes realmente se importam com a forma como as marcas e empresas se comunicam com eles pelo WhatsApp?
Bem, aqui está algo comentado pela própria Meta: “Globalmente, 66% dos adultos on-line consultados concordam que as mensagens são sua forma preferida de se comunicar com uma empresa, com esse número crescendo para 72% entre os jovens de 18 a 34 anos.”
Como o WhatsApp Business pode ajudar minha marca?
O WhatsApp é, sem dúvida, a ferramenta de mensagens mais popular do mercado. Com uma infinidade de ferramentas complementares de marketing, o WhatsApp pode ajudar grandes ou pequenas empresas não apenas com o comércio tradicional de conversação, mas também com outros recursos, como suporte técnico, para auxiliar a criar uma superior experiência do cliente.
Algumas das maneiras pelas quais o WhatsApp Business pode ajudar sua marca são:
- Impulsionar os resultados comerciais por meio de conversões e engajamento
- Botões de chamada para ação (CTA) fáceis para conversões
- Abordar as queixas dos clientes para um melhor engajamento do cliente
- Ajudar na lembrança da marca
- Fornecer atualizações e informações oportunas para aumentar o LTV
- Reduzir o CAC com mensagens ricas e personalizadas
- MoEngage WhatsApp Business
Fatores que afetam o cálculo do ROI do WhatsApp Business
Custo de aquisição de clientes (CAC):
O quanto você gasta para adquirir um cliente afeta seu ROI. Quanto menor o CAC, maior o ROI.
Valor da vida útil (LTV):
Quanto maior o LTV do cliente, maior o ROI.
MAU:
Os usuários ativos mensais indicam o grau de atividade de sua base de clientes e o quanto eles interagem com sua marca.
As histórias de nossos clientes falam por si mesmas
Thanks to this MoEngage integration, we increased our app installation by 20%. This helped us enhance our reach to our mobile-savvy audience to ensure they were not missing out on a world-class content delivery platform for the entire family.
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
As histórias de nossos clientes falam por si mesmas
Thanks to this MoEngage integration, we increased our app installation by 20%. This helped us enhance our reach to our mobile-savvy audience to ensure they were not missing out on a world-class content delivery platform for the entire family.
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
As histórias de nossos clientes falam por si mesmas
Thanks to this MoEngage integration, we increased our app installation by 20%. This helped us enhance our reach to our mobile-savvy audience to ensure they were not missing out on a world-class content delivery platform for the entire family.
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
As histórias de nossos clientes falam por si mesmas
Thanks to this MoEngage integration, we increased our app installation by 20%. This helped us enhance our reach to our mobile-savvy audience to ensure they were not missing out on a world-class content delivery platform for the entire family.
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
As histórias de nossos clientes falam por si mesmas
Thanks to this MoEngage integration, we increased our app installation by 20%. This helped us enhance our reach to our mobile-savvy audience to ensure they were not missing out on a world-class content delivery platform for the entire family.
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
As histórias de nossos clientes falam por si mesmas
Thanks to this MoEngage integration, we increased our app installation by 20%. This helped us enhance our reach to our mobile-savvy audience to ensure they were not missing out on a world-class content delivery platform for the entire family.
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
As histórias de nossos clientes falam por si mesmas
Thanks to this MoEngage integration, we increased our app installation by 20%. This helped us enhance our reach to our mobile-savvy audience to ensure they were not missing out on a world-class content delivery platform for the entire family.
Navi has integrated MoEngage as a part of its marketing strategy. We have used Sherpa in A/B test to drive higher engagement with the best content. With WhatsApp as a part of MoEngage’s omnichannel engagement suite, it helped us with personalization and improved customer experience.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
As histórias de nossos clientes falam por si mesmas
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.
We found our ideal customer engagement platform in MoEngage. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Perguntas frequentes
O que é o WhatsApp Business?
O WhatsApp Business é um aplicativo gratuito disponível para Android e iPhone. A plataforma do WhatsApp Business é normalmente usada por marcas e pequenas empresas e facilita a interação com os clientes, fornecendo ferramentas para automatizar, classificar e responder rapidamente às mensagens.
O que se entende por API do WhatsApp Business?
Como a maioria das APIs, a API do WhatsApp Business é uma interface de programa de aplicativo (API) que permite que as empresas recebam e respondam facilmente às mensagens do WhatsApp. Com o WhatsApp Business API, você pode integrar facilmente sua plataforma ao WhatsApp e interagir diretamente com seus clientes, melhorando a experiência deles!
O WhatsApp Business API é gratuito?
Não! A API do WhatsApp Business não é gratuita. Ela pode ser executada em um modelo de preços baseado em conversação.
Quais são os custos do WhatsApp Business Messaging?
Para saber mais sobre os preços do WhatsApp Business, entre em contato conosco ou com seu MoEngager favorito hoje mesmo!
Há algum resultado comercial válido por meio da plataforma do WhatsApp Business que vocês possam me informar?
Na verdade, muitos! Leia mais em nosso blog e veja como marcas como Airtel Xstream e Navi aumentaram suas métricas North Star e geraram resultados comerciais com o WhatsApp Business, e como isso as ajudou a criar uma experiência superior para o cliente!
Essa calculadora me ajudará mesmo que eu tenha um negócio de e-commerce?
Sim! Nossa calculadora mede a eficácia em quatro verticais: E-commerce, Viagens e hospitalidade, Mídia e entretenimento e BFSI.
Você pode me dizer mais sobre o custo do WhatsApp Business?
Para saber mais sobre como os preços funcionam, entre em contato conosco hoje mesmo gratuitamente!
Posso esperar que meu CAC reduza e meu LTV aumente com o WhatsApp?
Embora existam muitos fatores que podem influenciar isso, sim, você pode!
Existe um tipo específico de mensagem que ajuda no LTV e no CAC?
Não há tipos específicos de mensagens ou categorias de modelos que possam ajudá-lo a se engajar com seus clientes. A melhor maneira de se conectar com os usuários de sua plataforma é entender seu público-alvo, o que eles gostam, o que preferem e engajá-los em conversas com base em suas necessidades. Chamamos esse processo de personalização.
O que posso fazer para me conectar mais com meus clientes?
Em um mundo de respostas genéricas, seja atencioso e responda com personalização. Os clientes gostam de se relacionar com marcas que demonstram esforço.
