6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions

6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions

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Higher CTRs for Automated Campaigns
Higher Conversions Using AI and Smart Recommendations
About 6thStreet.com case-study-brand-logo

6thStreet is the E-commerce fashion destination from Apparel Group. With over 1000+ international brands, the platform offers a large selection of shoes, bags, clothing, and accessories from brands such as Tommy Hilfiger, Dune London, Charles and Keith, ALDO, Naturalizer, Nine West, New Balance, Crocs, Birkenstock, Skechers, Levi’s, Aeropostale, Garage, Nike, Adidas, Adidas Originals, Rituals, and many more, the Dubai based brand is an omnichannel fashion and lifestyle retailer.


With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.

Prateek Agarwal
Prateek Agarwal
Head of Retention Marketing (CRM), 6thStreet.com
Using A/B testing and Intelligent Time Delay to drive meaningful engagement

6thStreet.com used Sherpa optimization to do A/B testing, which enabled them to drive curated communication for different segment of customers.

Being one of the leading E-commerce brand, 6thStreet.com was able to create a funnel from no booking to purchase. At the same time, to provide the ultimate customer experience, the brand also leveraged Intelligent Time Delay to understand what is the best time to send a communication to each customer.

Leveraging analytics and new gen channels like WhatsApp

6thStreet.com also leveraged WhatsApp as a channel of communication instead of SMSs and moved towards conversational messaging rather than transactional messaging.

They also leveraged the analytics capabilities of MoEngage to understand how customer's are behaving, and monitor their campaign health by assessing CTRs, CVRs and Open Rates.

Products Used
AI-based Recommendation Sherpa
In-app Messaging
MoEngage Analytics
Push Notification
The Result

1. 6thStreet.com used journeys to create automated campaigns and witnessed 3X higher CTRs for them vs. manual campaigns.

2. Using Sherpa Optimization and Intelligent Time Delay, the E-commerce brand was able to witness 2.5X higher conversions.

3. For WhatsApp campaigns, 6thStreet.com witnessed a CTR of 50%.