• Analytics
  • Retail & E-commerce

6thStreet.com Uses Smart Recommendations and AI to Drive 2.5X Higher Conversions

Find out how 6thStreet.com, the leading e-commerce brand leverages MoEngage's smart recommendations and AI to drive customer engagement

About 6thStreet.com

6thStreet is the E-commerce fashion destination from Apparel Group. With over 1000+ international brands, the platform offers a large selection of shoes, bags, clothing, and accessories from brands such as Tommy Hilfiger, Dune London, Charles and Keith, ALDO, Naturalizer, Nine West, New Balance, Crocs, Birkenstock, Skechers, Levi’s, Aeropostale, Garage, Nike, Adidas, Adidas Originals, Rituals, and many more, the Dubai based brand is an omnichannel fashion and lifestyle retailer.

Retail & E-commerce
Products Used
AI-based Recommendation Sherpa
In-app Messaging
MoEngage Analytics
Push Notification
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With MoEngage features we could do A/B testing - for different timing, different content, and different approach like code and no code. Using the engagement platform, we could build an entire funnel from no activity to browse to add to cart/wishlist and to finally purchase.

Prateek Agarwal
Head of Retention Marketing (CRM), 6thStreet.com
Higher CTRs for Automated Campaigns
Higher Conversions Using AI and Smart Recommendations
How 6thStreet.com's Partnership with MoEngage Evolved

Here's a glimpse at how 6thStreet.com and MoEngage worked together to drive customer retention:

1. 6thStreet.com built an entire funnel - from no activity to browse to add to cart/wishlist to purchase.

2. In terms of channel usage, 6thStreet.com has evolved from using emails, and SMS to push notification, in-app messaging, and whatsapp.

3. 6thStreet.com leverages the analytics capabilities of MoEngage to understand how customer's are behaving, and monitor their campaign health by assessing CTRs, CVRs and Open Rates.

4. The leading E-commerce brand also used Intelligent Time Delay to ensure that they sent a communication at the right time.

MoEngage Features

6thStreet.com used Sherpa optimization to do A/B testing, which enabled them to drive curated communication for different segment of customers.

Being one of the leading E-commerce brand, 6thStreet.com was able to create a funnel from no booking to purchase. At the same time, to provide the ultimate customer experience, the brand also leveraged Intelligent Time Delay to understand what is the best time to send a communication to each customer.

6thStreet.com also leveraged WhatsApp as a channel of communication instead of SMSs and moved towards conversational messaging rather than transactional messaging.

About MoEngage

MoEngage is an Insights-led Customer Engagement platform built for customer-obsessed brands.

Insights-led Engagement flywheel

With industry-leading AI and Machine Learning capabilities, MoEngage provides insights on customers, their journey, behavior, interests, preferences, and the short and long-term impact of campaigns on key business metrics like customer retention and LTV.

Brands use MoEngage to leverage these insights and enable hyper-personalization at scale across multiple touchpoints like mobile push, email, in-app, website push, on-site message, SMS, Whatsapp, and social messaging platforms.

Fortune 500 brands across 35+ countries such as Deutsche Telekom, Samsung, Azadea, Alsaif Gallery,  Bayut & Dubizzle, Jazeera Airways, Nestle, McAfee, and internet-first brands such as Mashreq Bank, Gathern, Tamanna, Lals Group, Udrive, Mysyara, Alamar Foods, and Almosafer use MoEngage to orchestrate cross-channel customer journeys and delight their customers across multiple touchpoints.


The Result

1. 6thStreet.com used journeys to create automated campaigns and witnessed 3X higher CTRs for them vs. manual campaigns.

2. Using Sherpa Optimization and Intelligent Time Delay, the E-commerce brand was able to witness 2.5X higher conversions.

3. For WhatsApp campaigns, 6thStreet.com witnessed a CTR of 50%.

Adopt insights-led engagement today!

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