• Adoption
  • Conversion

7-Eleven Vietnam Drives 303% Increase in New App Customers With 360-degree Customer Profile

The global convenience store powerhouse opened its first store in Vietnam in 2017.

About 7-Eleven Vietnam

The global convenience store powerhouse opened its first store in Vietnam in 2017 offering fresh, and hygienically prepared proprietary food items like milk tea, kumquat tea, coffee, mixed noodles, and signature Vietnamese bread along

Along with brick-and-mortar stores across the nation, consumers can shop via the 7-Eleven app and save on exclusive deals, earn points with purchases, and redeem exclusive perks.

Retail & E-commerce
Products Used
Customer Insights & Analytics
Omnichannel Flows
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We found our ideal customer engagement platform in MoEngage. Considering our scale of operations, our integration experience has been extremely smooth. Since the beginning, the local team has been diligent and supportive, always helping us with quick resolutions to all our queries. With our partnership, we have seen a 78% increase in MAUs and an incredible 303% increase in new customers on the app.

Trung Luong
Director of Technology
Increase in MAUs
Increase in Stickiness
Business Challenge

7-Eleven Vietnam struggled to understand customer behavior across multiple channels, send personalized communications based on customer behavior and preferences, and scale omnichannel communication.


7-Eleven Vietnam uses MoEngage's unified customer profile to seamlessly integrate offline and online channels and launch geo-fencing campaigns to boost offline conversions. Analytics and behavioral segmentation help them in effectively personalizing campaigns and flows.

The Results

With MoEngage, 7-Eleven Vietnam was able to:

  • Seamlessly integrate offline and online channels resulting in increased conversions across both channels
  • Automate customer engagement at scale and reduce manual effort in setting up new campaigns
  • Benefit from on-ground local support in the Vietnamese language to help with immediate solutions

Want a Detailed View of How MoEngage Helped This Brand Grow?

Read the detailed case study below 👇