CONVERSION | BANKING & FINANCE
How Navi Used WhatsApp to Increase Insurance Upsells by 1.5x
1.5x
Increase in Insurance Upsells
120%
Increase in Loan Disbursals
Business Need
Navi wanted to increase conversions of insurance products to potential customers. However, traditional engagement channels were unable to help them with this goal. So, they decided to look for an alternative channel to help them with their upsells.
MoEngage Solution
Navi decided to reach out to customers interested in loans and insurance, leveraging WhatsApp as a new-age marketing channel through MoEngage. This helped them create a unique segment of customers who were engaged and interested in what Navi had to offer, and consequently, Navi saw an increase in insurance upsells!
Products Used
WhatsApp
Trigger interactive conversations with quick replies and contextual CTAs on WhatsApp
The Result
With MoEngage as a solution and WhatsApp as their new channel for engagement, Navi saw a significant reduction in Customer Acquisition Cost (CAC), along with some other great numbers:
- Increased insurance upsells by 1.5X
- 75% higher conversion rates for campaigns
- 120% increase in loan disbursals
- 4X more customers reached
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